Inside Ruggable: The Brand That Made Stylish, Washable Rugs a Thing

Ruggable is a home decor brand founded by Jeneva Bell that’s known for its high-style, washable rugs that help you live an elevated, carefree life. By offering durable, stain-resistant floor coverings in chic designs, Ruggable helps you spend your energy relaxing and entertaining at home—without worrying about spilled drinks, rambunctious kids, and messy pets. When Jeneva Bell first imagined making washable rugs while sitting at her kitchen table, she made the reality of building a beautiful home accessible to everyone. We're happy to share data-driven insights about brands like Ruggable that can enhance your everyday life. Below, we'll showcase the brand's bestsellers, price range, and overall vibe.

What Is Ruggable?

In a nutshell, Ruggable is a company that makes stylish, washable rugs that combine style and functionality for real-life homes. Their home decor and accessory products help you create beautiful spaces where you and your pets, kids, family, and friends can live life to the fullest.

What Does Ruggable Sell?

Ruggable sells beautiful, thoughtfully designed machine-washable area rugs, plus mats, throw pillows, and pet beds. Here's what you'll find in their lineup.

Rugs

Ruggable’s original, patented washable area rugs are style-forward floor coverings for every room in your house. Their two-piece rug system includes a stain-resistant rug cover and a nonslip rug pad that provides peace of mind for anyone with kids, pets, or an active lifestyle. Whenever you need to clean your rug or make a change, just peel off the rug cover, throw it in the wash, and dry on low heat. You can choose from hundreds of modern, boho, vintage, minimalist, and playful designs in a wide range of sizes and colors, knowing that Ruggable’s durable, long-lasting floor coverings are perfect for keeping your home tidy and fresh.

Home Décor

When you want to add a bit of decorative flair to your sofa, chairs, or bed, style them with Ruggable’s soft, easy-to-clean cushions and throw pillows. These accessories feature removable, washable covers in woven, velvet, and boucle textures that hold up beautifully through daily use and occasional spills—just toss the cover in the wash as needed. Swap out designs to suit your mood or a new season, and refresh your home anytime by layering, mixing, and matching for a bold new look.

Pet Beds

When it comes to making your home look gorgeous, Ruggable has every detail covered with washable pet beds that look great in any room. Designed for comfort, durability, and ease, these beds make a cozy spot for your furry friend, and they coordinate with Ruggable’s area rug patterns, too. Available in all sizes, these pet beds stand up to pet hair, muddy paws, and more. They’re built to last and easy to clean—just throw the covers in the washer. The flexible cushions can fit into standard crates and kennels, making them great for travel. Every Ruggable pet bed is plush, supportive, and perfect for curling up and taking a nice, long nap. Even the press is taking notice: At the 2024 PEOPLE Pet Awards, Ruggable’s Bolster Pet Bed won in the Best Large Pet Bed category.

The Ruggable Story

Everyone loves a great origin story, especially when it comes to a female-founded brand. Ruggable’s seeds for success sprouted years ago, when Los Angeles-based entrepreneur Jeneva Bell reinvented classic floor coverings at her kitchen table, after her beloved dog ruined her expensive new rug. After this mishap, Jeneva made it her mission to create a good-looking, stylish, practical rug that she could wash just as easily. Two years later, she patented a two-piece rug system that paired a detachable, machine-washable rug cover with a coordinating rug pad. She set up shop with her then-business partner in 2010 and briefly partnered with HSN and Lowe’s.

The brand really took off in 2017 after securing VC backing—a website launch and strategic social media advertising led to viral popularity on Instagram and TikTok, completely turbocharging their growth. Major milestones include partnerships with designers, celebrities, and cultural icons like Kathy and Nicky Hilton, goop, Martyn Lawrence Bullard, Jonathan Adler, Justina Blakeney, and the Netflix show "Bridgerton."

Ruggable has always been an inclusive brand that caters to different styles and tastes. Today, Ruggable’s popularity with modern families and pet owners everywhere is undeniable.

The Ruggable Aesthetic

No one wants to live with an ugly rug, no matter how well it wears, so Ruggable offers a giant selection of beautiful designs, patterns, and textures that are sure to elevate your home. The “Ruggable lifestyle” is all about stress-free "livable luxury" for busy, active singles, couples, and families with kids and pets who want to enjoy the elegance and sophistication of a high-end rug at home without worrying about stains or maintenance. Whether you favor modern minimalist, cozy boho, playful pop culture references, or classic traditional decor, the brand’s aesthetic will reflect your own good taste with a mix of timeless neutrals and bold statement patterns. Ruggable has a “fun but chic” energy. Whimsical collabs with Disney, Marvel, Jonathan Adler, Iris Apfel, and more feel fresh and trend-aware, balancing Instagrammable design with lived-in practicality.

What’s It Like to Shop at Ruggable?

There’s nothing like dreaming up a new look for your home from the comfort of your bed, sofa, or favorite chair. When you browse the brand’s online store, you can explore and discover all kinds of inspiring home decor looks. Ruggable's easy-to-navigate digital showroom is organized by room, size, and color. You can also shop special design collabs and holiday selections with looks for Halloween, Christmas, and more.

Start with a broad, “big-picture” idea and drill down to find exactly what you’re looking for. You can filter by options like style (e.g., Persian, modern, geometric), rug pad type, and pile options, and view high-quality stylized room shots, close-ups, and videos that help you picture how the rug will look in your own home. Once you find a design you like, you’ll select your own two-part rug system consisting of a washable rug cover and a nonslip rug pad.

With Ruggable, refreshing your home decor feels like a celebration. You can always buy a new rug cover any time you want a change or stock up for every season. Ruggable's Swatch Program lets you choose three or more small, 10-inch by 10-inch area rug samples and one companion rug pad and have them sent to your home for a small, nonrefundable fee. This way, you can experience Ruggable's actual colors and textures in your own space before making a commitment. Order online at Ruggable.com, where you can take advantage of free shipping, customer-friendly return policies, and industry-best satisfaction guarantees.

Ruggable’s Bestsellers & Top Products

While Ruggable is known for great products across the board, their bestselling area rugs, mats, and special collections are their true hero items. With their perfect combo of style, practicality, and longevity, these rugs are the perennial favorites people rave about.

Classic Bestsellers

The right area rug will make any room into an inspiring haven, and with Ruggable, you’ll always find an option you’ll love. The brand’s top-reviewed bestsellers feature their most-loved designs in a range of color combinations and sizes. Classic patterns like Moroccan Diamond and Kamran (these look great under a Queen or King-sized bed), plus collabs with fan-favorite designers like Jonathan Adler, represent the premium aesthetic the brand offers.

Doormats and Runners

From classic welcome mats to everyday favorites and unique novelty offerings, Ruggable’s doormats and runners make the perfect accent to your entryway, foyer, mudroom, and hallway. Give your home a special touch with a Ruggable mat, and you’ll always make a great first impression.

Holiday and Limited-Edition Collections

Celebrating life’s brightest moments makes every day more enjoyable, and there’s nothing like dressing up your home with a holiday-themed or trendy designer rug. Popular styles like Harvest Veggies or Bone Dance rugs are perfect for fall, and you can always impress your guests with a fashionable pick from Iris Apfel or Nina Takesh.

How Much Does Ruggable Cost?

Ruggable prides itself on providing accessible luxury for the home, with average prices ranging from $100 to $500 depending on the size and style you choose. 

Other items like doormats come in at around $100 while pillows ring up at $60 to $70. You can also save big with the brand’s sales, discounts, promos, and Ruggable coupons. Shipping is us ually free in the U.S.

If You Love Ruggable, You’ll Love These Brands, Too

Rank & Style knows your home is where your heart is. If creating a stylish, comfortable home and living life to the fullest is your jam, you might love these other home decor brands.

Here are the brands to try:

• Revival Rugs:
  Find a wide selection of well-priced, quality rugs made from natural and recycled materials like jute and handmade wool. You can find washable and vintage styles and get free shipping, enjoy easy returns, and receive $40 off your first rug purchase.
• Boutique Rugs:
  For high-quality area rugs at amazing prices, look no further. With thousands of area rugs and decor items and over 1 million rugs sold online, this outlet has something for everyone.
• Home Depot:
  With Home Depot's indoor and outdoor rugs in all kinds of sizes, styles, and materials, you can choose options from popular brands like nuLOOM and Safavieh. Don’t forget to check out our Home Depot coupons for a bonus discount.
• Lowe's:
  Shop in-store or online for everything from throw rugs to large area rugs. You can find machine-washable all-weather outdoor options from brands like Ruggable, Mohawk Home, Surya, Safavieh, and more.
• Bed Bath & Beyond:
  This brand’s online store features an extensive online selection of area rugs, bathmats, kitchen mats, and door mats in a wide variety of sizes, styles, colors, and textures. Already affordable prices go even lower if you use a promotion for Bed Bath & Beyond at checkout.

Why We Love Ruggable

When it comes to making your home an inviting, stylish place you’ll enjoy every day, no matter how crazy life gets, Ruggable is your go-to shop for floor coverings. We think Ruggable offers something for everyone, with fun, fresh, durable rugs that enhance your home’s aesthetic without compromise. We love Ruggable’s innovative, practical, and Instagram-worthy products, and we think you will, too.