Top 10 Brands On Instagram

A List Of Instagram's Most Popular Fashion Brands

A List Of Instagram's Most Popular Fashion Brands

Here at Rank & Style, we're big fans of finding fashion inspo on Instagram. In fact, we probably follow more designers, influencers, and hashtags than people we actually know (sorry, friends). And there's a reason we scroll through Insta even more than we do Pinterest or retailer websites—it's simply the best way to catch up on the latest trends, snag a new arrival the second it drops, and—our personal favorite—find buzzy new brands before everyone else does. But no matter how much you might want to, spending the day away on Instagram is probably not the best idea for your productivity (or eyesight, for that matter). So, to save you from wasting your precious weekend in a social media binge, we did a deep dive into countless hashtags, geotags, and regular tags to source the 10 buzziest fashion brands on Instagram right now. From labels you already know and love to under-the-radar gems, scroll through to discover the Top 10 Insta-famous brands that deserve a follow. Opening image: shopbop.com

Love our 10 Best Brands on Instagram? Check out our 10 Best Affordable Trending Handbags for more top-ranked finds!

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August 27, 2019

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Top 10 Lists serve as unbiased shopping guides to the most trusted product recommendations on the internet. Products are scored and ranked using an algorithm backed by data consumers find most valuable when making a purchase. We are reader-supported and may earn a commission when you shop through our links.

The Rankings

Faithfull The Brand Delia Floral Midi Dress
Rank & Style Approved


Faithfull The Brand Delia Floral Midi Dress


ABOUT THE BRAND: Loved by influencers Lucy Williams and Monikh Dale alike, this Bali-based brand produces pretty handmade pieces that are versatile, easy, and lightweight—ideal for all the vacay plans you've got in the works.

WHAT TO BUY: The Delia dress perfectly demonstrates this brand's versatility. Wear it over your bikini for a beachside-cool look or pair it with strappy heels for dinners al fresco.

RE/DONE Ribbed Tank


ABOUT THE BRAND: Ever wonder where your favorite influencers happen to score all their super cool vintage Levi's? It's probably RE/DONE. The blogger-favorite brand breathes life into old denim to create styles with both vintage character and a modern fit, meaning no more rummaging through endless stacks of old jeans to find that perfect pair.

WHAT TO BUY: RE/DONE may be big on denim, but you definitely shouldn't overlook their basics. White tank tops have made a major comeback this year, and this Insta-famous version is perfect for nailing that borrowed-from-the-boys look. We're not surprised that Bella Hadid is a big fan.

Fendi Baguette Bag


ABOUT THE BRAND: Fendi is nothing new, but the power of social media has given it a serious resurgence. It girls everywhere began snatching up Fendi's vintage baguette bags thanks to the buzzy logomania trend, which prompted the designer to reinvent the iconic FF "Zucca" monogram in new collections.

WHAT TO BUY: Luxe leather makes this baguette bag a little more polished than the canvas versions you've probably seen flooding your feed. It also features a detachable shoulder strap for maximum styling options.

Réalisation Par The Naomi


ABOUT THE BRAND: If anyone can create a cult item, it's Réalisation. Look to this Aussie-based brand to score the flirty dresses, skirts, and tops you've seen on all your favorite fashion girls.

WHAT TO BUY: The Naomi skirt has dominated summer—and our Insta feeds—for two years in a row now, inspiring many a knock off. This OG version features silky fabric and a perfect '90s silhouette that no brand can perfectly replicate.

AGOLDE High Rise Kick Pinch Waist Jeans


ABOUT THE BRAND: There's a reason retailers have trouble keeping AGOLDE's denim on the racks. The label manages to master the best components of vintage denim with contemporary fits in mind, making them a must-have in the closets of Kendall Jenner, Gigi Hadid, and Kaia Gerber alike.

WHAT TO BUY: It's no surprise that the High Rise Pinch Waist ranks at the top of AGOLDE's best-seller list. With a classic straight-leg, waist-cinching fit, and under-$200 price tag, this style checks all the boxes for that perfect pair of jeans.

Cult Gaia Alia Mules


ABOUT THE BRAND: Cult Gaia may ring a bell, and it's most likely because you saw the iconic Ark bag in the hands of every fashion girl and their mothers this season. For beach-ready fabrics, swoon-worthy patterns, and—of course—more statement bags, look no further than this buzzy brand.

WHAT TO BUY: The Alia Mule taps into F/W 19's sculptural heel trend while still remaining incredibly easy to style thanks to the neutral shade and subtle height. Be sure to order a half size up in this style.

Staud Large Rey Bag


ABOUT THE BRAND: Staud is crazy good at designing buzz-worthy bags that are fun but versatile enough for daily wear. Case in point: the Bisset bag, the Shirley bag, and to your left, the Rey bag.

WHAT TO BUY: Shoulder bags have been gaining major ground lately, but they often come in the form of teeny silhouettes too small for all your essentials. For this reason, we suggest giving the Rey bag a go. It features a cool geometric shape, on-trend mock croc, and a handy little sunglasses case that clips inside.

Reformation Nikita Dress


ABOUT THE BRAND: Reformation uses the most sustainable (and beautiful) fabrics available to create effortless, easy-to-wear silhouettes that celebrate the feminine figure. Think flirty dresses you could wear to brunch, date night, weddings, or even around the house if you so please.

WHAT TO BUY: With delicate strap ties, ruffled edges, and a flattering trumpet skirt, this little number will save you when you need to look pulled together in a cinch. Go with one of the brand's beloved floral prints for everyday wear or grab it in black for an elegant outdoor wedding look.

Outdoor Voices Exercise Dress


ABOUT THE BRAND: Outdoor Voices creates stylish recreational apparel that blurs the lines between working out and everything else. In other words, you can rock their cult-favorite crop tops to barre class or the bar—either is 100% acceptable.

WHAT TO BUY: Breathable, comfortable, and cute, going from gym to street has never been easier thanks to OV's beloved exercise dress. 

Gucci Leather Belt With Double G Buckle


ABOUT THE BRAND: With Gucci's impressive roster of cult-favorite loafers, belts, and bags, it's no surprise that this brand tops the list. To date, Gucci has gained 36 million followers on Instagram—a shocking amount of them being millennials.

WHAT TO BUY: Loved by bloggers and celebs alike, it's safe to say that the Gucci logo belt is officially back. Both on-trend and classic, this is a piece worth investing in.

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