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Now that fall is finally here and the kids are settled into their school routines, there's plenty of time to jump-start on holiday shopping for your little ones. But if heading to a local toy store or shopping mall isn't quite possible or preferred, there are several kids toy websites that offer up an easy shopping experience anywhere and anytime. Yes, gone are the days of wrestling over the last playset on the store's shelves or fumbling with a written gift shopping list. Thanks to our data-driven algorithm, we've found the best websites for kids toys so you can do all of your toy shopping in one fell swoop.
How We Found The Best Toy Websites on The Internet
Like all of our Top 10 Lists, we relied on our data-driven algorithm to find only the best products the internet has to offer. The results? A selection of the top toy websites for children featuring unique products in various categories, such as dollhouses, active play, STEM, brainteasers, arts and crafts, and more. Each website also offers easy navigation, helpful parent resources, and tons of style categories to help you find the right toy for your little one and your space. From toys that match your home's aesthetic to games that help sharpen problem-solving skills and everything in between, these kids toy companies are guaranteed to make holiday shopping a breeze. Keep scrolling for our vetted list of the best children's toy websites to start shopping right now.
All products and deals are sourced by the Rank & Style team using data and expert insights. If you shop through our links, we may earn a commission—at no extra cost to you.
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The Rankings
Coco Village
Best Kids Website For Minimalist Toys
ABOUT THE WEBSITE
Coco Village provides minimalist and accessible children's toys and furniture that are beautifully and thoughtfully designed to match your home's aesthetics and foster your child's development through creative play.
LOVED FOR
Trendy and gender-neutral, the toys and furniture are made with high-quality premium materials built to last.
Lovevery
Best Kids Website For Developmental Toys
ABOUT THE WEBSITE
Lovevery designs their toys with a team of experts, academics, researchers, and specialists to ensure your child gets the learning they deserve at each important stage.
LOVED FOR
Imagine if parenthood came with an instructional manual? Lovevery's Play Kits contain developmental toys and are paired with comprehensive support of week-by-week toy guidance so you can follow your child's growth.
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Melissa & Doug
Best Kids Website For Generational Toys
ABOUT THE WEBSITE
Melissa & Doug specialize in making well-crafted toys that can be passed down through generations. Made with sustainable materials like certified wood and paper, the high-quality toys are guaranteed to last.
ADDITIONAL THINGS TO KNOW
If you're looking for inclusive toys, Melissa & Doug offers skill-building toys that empower children of all abilities to develop essential life skills.
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The Tot
Best Kids Website For Non-Toxic Toys
ABOUT THE WEBSITE
Consider The Tot your one-stop shop for all things kid-related and parent-approved. Browse and shop a wide variety of safe products, get insider knowledge from experts, and find supportive parenting resources all in one place.
WHY YOU NEED IT
No matter where your child is in their growth stage, The Tot's inventory is full of products that will engage, educate, and excite. From baby and kid apparel to feeding essentials and non-toxic toys, The Tot truly has it all.
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Maisonette
Best Kids Website For Bespoke Toys
ABOUT THE WEBSITE
Consider Maisonette your shortcut to all things bespoke and designer for your mini-me. The online platform features clothing, accessories, play items, and parent gear curated from independent children's boutiques from around the world.
BEST FOR
Shop Maisonette to introduce your child to the cultured world beyond their backyard through fashion, toys, and decor.
Uncommon Goods
Best Kids Website For Unique Toys
ABOUT THE WEBSITE
Inspired by the desire to create an online marketplace for creators and shoppers looking for interesting objects, Uncommon Goods carries handmade, sustainable, and purposeful gifts that anyone will love.
BEST FOR
Shop Uncommon Goods to find innovative and artisan children's toys and playsets made from ethically sourced materials.
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Hearthsong
Best Kids Website For Activity-Minded Toys
ABOUT THE WEBSITE
At HearthSong, wholesome and high-quality playthings are the name of the game. Visit this website for age-appropriate games, activities, and toys that encourage fair play, creativity, and imagination.
WHAT IT DOES
Easily navigate the site and find toys and play equipment based on your child's interests. Shop everything from art supplies to a variety of exclusive STEM and STEAM playsets to help liven up your child's at-home school curriculum.
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FAO Schwarz
Best Kids Website For Iconic Toys
ABOUT THE WEBSITE
For 150 years, FAO Schwarz have sold one-of-a-kind toys sourced from all over the world. From ride ons and rockers to wood toys and signature Barbie dolls, FAO Schwarz is a one-stop shop for unique gifts that you likely won't find anywhere else.
LOVED FOR
The wide selection of toys are suited for ages 0-14 years so you can exclusively shop at FAO at each developmental stage.
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Mahattan Toy
Best Kids Website For Cognitive-Development Toys
ABOUT THE WEBSITE
Manhattan Toy has been a trusted kids toy company for decades thanks to its signature style of under-stuffed plush toys. Since 1978, the brand has evolved to provide an array of children's toys that are made to last and inspire young minds.
LOVED FOR
Tons of helpful reviews from real parent shoppers on virtually every product help you decide on the right items for you and your little one.
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Fat Brain Toys
Best Kids Website For Toys Overall
ABOUT THE WEBSITE
Named "The Internet's Favorite Toy Store," Fat Brain Toys is reimaging playtime with products that provide educational enrichment, active play, and imaginative accomplishments to children of all ages. Shop everything including puzzles, DIY kits, STEM toys, and trains.
WHAT IT DOES
Each toy on the Fat Brain Toys website is curated and designed to foster creativity and sparking curiosity. Gift a kiddo something fun while knowing they're using powerful thinking skills.
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