If we had to pinpoint the biggest change in the beauty industry over the past few years, it would be the fact that efficacy and non-toxic ingredients are no longer mutually exclusive. All-natural products used to pale in comparison to their synthetic counterparts, but now, there are so many brands out there—both new and old—that are killing it in the clean beauty space. In fact, there have been lots of incredible product launches just this summer alone, and it would be an absolute disservice not to share the deets with you. That's why we rounded up a data-driven list of the latest and greatest clean makeup and skincare buys to hit the shelves, from luxurious lip oils to anti-aging moisturizers to a hyaluronic acid serum formulated for your whole body. (Yes, really.) Whether you're new to natural and organic ingredients or consider yourself a serious clean beauty buff, keep scrolling to discover the Top 10 clean beauty products you should be adding to your shopping cart right now. Opening image: @iliabeauty
Love our 10 Best Natural Beauty Products? Check out our 10 Best Natural Body Washes next!
July 27, 2020
Top 10 Lists serve as unbiased shopping guides to the most trusted product recommendations on the internet. Products are scored and ranked using an algorithm backed by data consumers find most valuable when making a purchase. We are reader-supported and may earn a commission when you shop through our links.
Lilah B. Lovingly Lip Tinted Lip Oil
WHAT IT DOES: Loaded with skin-loving ingredients like hydrating bilberry seed oil, antioxidant-rich vitamin E, and protective milk thistle extract, this power-packed formula nourishes your pretty pout all while providing the same shine and pigment as a gloss.
COMPLETE THE LOOK: This oil looks stunning on naked lips, but you can also layer it over your favorite lipstick for added moisture and shine.
Ilia Limitless Lash Mascara
WHY YOU NEED IT: Clean mascaras that actually provide results can be tough to find, but Ilia nailed it with the new Limitless Lash formula. With its dual-sided wand and universally flattering black shade, just a few swipes will leave lashes lifted, lengthened, and separated like never before.
LOVED FOR: Aside from the super clean ingredients, of course, reviewers love this mascara for its long-lasting but easy-to-remove formula. Your lashes will stay flake-free throughout the day, but the formula washes off seamlessly with just a bit of warm water.
Tata Harper Nourishing Oil Cleanser
BEST FOR: Dry skin will seriously benefit from this luxurious, batch-blended cleansing oil by Tata Harper. Made with rosehip and sachi inchi oils (the reason for its phenomenal scent), the formula effortlessly sweeps away dirt, oil, and impurities without disrupting the skin's natural moisture balance.
USERS SAID: "This is a beautiful and gentle cleanser that doesn’t dry out your skin and fully removes makeup with just a small amount. It feels like a spa treatment every time I use it—love the scent. Overall, I love Tata products. I’m a true fan."
LOVED FOR: Thanks to an innovative emulsion of six botanical oils and three botanical butters, this highly pigmented lipstick is so comfortable to wear. It feels creamy and nourishing like a balm, but the color payoff and finish are unbelievable.
HELPFUL TIP: For maximum wear time, first pat color onto lips using your finger, then layer directly from the tube. For a stain effect, use your finger to dab color onto the lips.
Kjaer Weis Lip Gloss
LOVED FOR: This lip gloss is one of buzzy beauty brand Kjaer Weis's most popular products, and for good reason. Available in a gorgeous selection of shades and packed with ingredients like castor seed, sunflower seed, and rosehip oils, the formula provides a semi-sheer, smooth sheen without the heavy stickiness that comes with your standard lip gloss.
USERS SAID: "I wasn’t expecting this lip gloss to be so moisturizing. Long after the gloss effect wears away, my lips remain richly moisturized and soft. It’s as if it’s a lip treatment as well a beautiful gloss!"
Nécessaire The Body Serum
WHAT IT DOES: Formulated with hyaluronic acid, ceramide NP, and vitamins B3 and B5, this revolutionary serum hydrates, replenishes, and visibly plumps the skin. It's kind of like the HA serum you slather on your face every day, but it's formulated for use on your entire bod.
COMPLETE THE LOOK: For skin that seriously glows, use this serum as a primer before applying your go-to moisturizer.
BEST FOR: If you aren't into a fussy beauty routine, you will love Ilia's Multi-Stick. Buildable, blendable, and breathable, the two-in-one product provides both the lips and cheeks with a healthy flush of hydrating color on the go.
HELPFUL TIP: This beauty has a slight shimmer to it, so you can skip the highlighter if you want.
True Botanicals Pure Radiance Oil
BEST FOR: Whether you have aging skin or are simply serious about prevention, this best-selling face oil is for you. With just two drops per day, it's clinically proven to reduce the appearance of fine lines and wrinkles and increase hydration levels.
FROM THE EXPERTS: According to a clinical study, this formula outperformed La Mer across all measures.
RMS Beauty "Un" Cover-up Concealer
LOVED FOR: Created by makeup artist Rose-Marie Smith, this lightweight but buildable formula conceals imperfections without hiding the skin's natural beauty. The result? Skin that looks like skin—not makeup.
USERS SAID: "I am a model and almost every hair and makeup artist that I work with uses this concealer. After seeing it cover countless dark circles, blemishes, and uneven skin tones, I’m totally sold and have added this to my usual makeup repertoire. Generally, I prefer stick or applicator concealers over potted, but with coverage this good, I’ll bend the rules."
Ilia Super Serum Skin Tint SPF 40
WHAT IT DOES: With its dewy finish and skin-loving ingredients (we're talking squalene, hyaluronic acid, and niacinamide), this foundation is perfect for mastering the no-makeup-makeup look that we all want come summer. It even contains SPF 40 and non-nano zinc oxide, so it safely shields skin from UV rays, blue light, and infrared light while it perfects the complexion both immediately and in the long run.
FUN FACT: This formula is as clean as it gets, meaning it's made without silicones, fragrance, chemical-screens, or oil. Plus, it's clinically tested, noncomedogenic, and safe for sensitive skin.
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