The Best Maternity Clothing Brands for Every Style and Budget
Baby Onboard? Here Are The Best Websites to Shop for Stylish Maternity Clothes

Picture this: you're getting dressed for work and suddenly your go-to blazer won't button. Like, at all. And those jeans that used to be your security blanket? They're now staging a full rebellion against your expanding waistline. If you've been there, you know the specific brand of panic that comes with realizing your entire wardrobe has basically turned against you overnight.
Here's the thing about maternity shopping—it's gotten so much better than those awful tent dresses from back in the day, but somehow it's still ridiculously hard to find clothes that tick all the boxes. You want to look cute, feel comfortable, and maybe not spend your entire paycheck on clothes you'll wear for a few months. Is that really asking too much?
That's where our expertise comes in. Whether you're looking for that perfect pair of jeans that'll take you through all three trimesters, professional pieces that command respect in the boardroom, or those cozy-but-cute loungewear sets for weekend nesting, we've found the online destinations that truly get it. These maternity clothing websites prove you don't have to choose between comfort and style during one of the most special times of your life.
Here are our top picks:
- Bodily - Premium Basics That Last
- Ingrid+Isabel - Innovative Problem-Solvers
- Légoe Heritage - Elevated Minimalist Sophistication
- Abercrombie & Fitch - Surprisingly Good Trendy Maternity
- Bumpsuit - Genius Bump-to-Baby Concept
- Storq - Clean, Modern Minimalist Design
- HATCH - Fashion-Forward Designer Appeal
- Beyond Yoga - Proper Support for Active Pregnancies
- Quince - Premium Materials Without the Markup
- Kindred Bravely - Solutions for Every Phase
- PinkBlush - Photo-Ready Romantic Pieces
- GAP - Dependable Basics That Just Work
- H&M - Trendy Styles at Guilt-Free Prices
- Target - Convenient Everything-in-One-Place
- Old Navy - Family-Friendly Prices for Quick Needs
- Nordstrom - Curated Selection with White-Glove Service
- Amazon - Unbeatable Convenience & Variety
All products and deals are sourced by the Rank & Style team using data and expert insights. If you shop through our links, we may earn a commission—at no extra cost to you.
Bodily - The Undergarment Experts
Here's what makes Bodily different—they're not trying to be everything to everyone. Instead, they've laser-focused on creating undergarments and essentials that actually understand what your body goes through during pregnancy, birth, and breastfeeding. The site feels more like a resource than just a store, with tons of evidence-based research and guidance to help you navigate all the physical changes that nobody really warns you about.
Their Everything Bra is probably their most talked-about product, and for good reason. It was developed with a lactation expert, which means it actually works for nursing instead of just claiming to be "nursing-friendly." What's smart is how they think about the whole timeline—pregnancy, the fourth trimester, and beyond. Their approach isn't just about accommodating changes, it's about supporting your body through them.
The brand falls mid-range price-wise, but they're solving real problems that most companies ignore. Take their Lactation Latte—it's a drink mix that promotes milk production and comes in flavors like cacao and spiced vanilla. Is it something you technically need? No. But if you're struggling with breastfeeding, having something that tastes good and might actually help feels worth trying. That's kind of Bodily's whole thing—they create products that make the harder parts of this journey a little easier.
Ingrid+Isabel - Innovative Problem-Solvers
Ingrid+Isabel basically invented the belly band back in 2003, and they've been coming up with clever solutions ever since. What we love about them is they actually think about the weird little problems that come with pregnancy—like how regular bras become torturous, or how you need pants that grow with you but don't look like you're wearing pajamas to work.
Their maternity jeans deserve their own award. The side panels are designed by someone who clearly understands that your belly doesn't just get bigger, it changes shape constantly. And the denim quality is solid, not that flimsy stuff that falls apart after three washes. We've seen so many reviews where people say these are the only maternity jeans they bought because they just work.
The activewear line is great too, especially if you're trying to stay active during pregnancy. Their sports bras actually provide support, and the leggings have this crossover waistband that manages to be supportive without cutting off circulation. The brand skews more practical than trendy, but sometimes practical is exactly what you need.
Légoe Heritage - Elevated Minimalist Sophistication
If you've got a job that requires looking polished or just want maternity clothes that feel special, Légoe Heritage is worth checking out. They do the elevated- minimalist thing really well—think clean lines and expensive-looking fabrics that actually are top shelf.
Their dresses are probably what they're most known for, and for good reason. The cuts are sophisticated without being stuffy, and they flatter a pregnant body beautifully. Customers swear by their pieces for go-to looks for weddings, work events, baby showers—basically anywhere you want to look put-together. The fabrics hold up well too, these are the pieces you can wear through multiple pregnancies or even pass to a friend who’s next-up on the mom-to-be list.
Légoe Heritage is more expensive than many of our other picks, but if you look at cost per wear and factor in that their pieces work through pregnancy and beyond, you might find it’s worth it. Plus, these are the kinds of pieces you might actually want to hold onto after pregnancy, unlike some maternity clothes.
Abercrombie & Fitch - Surprisingly Good Trendy Maternity
“Maternity” isn’t the first thing that comes to mind when we think about A&F, but we were pleasantly surprised by what we found. They've actually figured out how to do trendy casual wear that works for pregnant bodies, and at prices that don't make you wince.
Their maternity denim is delightful, especially considering the price point. The jeans fit well through all stages of pregnancy, and they've got that lived-in look that makes them feel like your pre-pregnancy favorites. The tops tend to be on-trend without being too trendy—you know, cute enough to feel current but not so of-the-moment that you'll hate them in photos later.
What we love is that they seem to actually understand their customer base. The clothes feel young and fresh without being too wild for work or family events. Their maternity basics like tees and sweaters are genuinely good quality for the price, and they wash well, which matters more than you think when you're wearing the same five comfortable maternity shirts on repeat.
Bumpsuit - Genius Bump-to-Baby Concept
The whole concept here is pretty genius: clothes that work during pregnancy, look good postpartum, and basically look like your pre-bump favorites. Bumpsuit focuses on pieces that can handle your changing body without looking like they're specifically designed for it.
Their jumpsuits (obviously) are the stars of the show. The flowy styles are cut in a way that looks intentional rather than accommodating, which is a subtle but important difference. The bump-hugging fitted styles are both stretchy and supportive, showing off your bump while not feeling restrictive. People rave about how comfortable they are, but also how they can wear them out without feeling underdressed.
The brand is still pretty small, so the selection isn't huge, but what they do have is thoughtfully designed. It's more about having a few really good pieces than tons of options. The price point is reasonable for what you get, and since the pieces work beyond pregnancy, you're not just buying temporary clothes.
Storq - Clean, Modern Minimalist Design
If you're into the minimalist aesthetic, Storq is probably going to be your jam. They keep things simple but not boring, which is harder to pull off than it sounds. Everything has this really clean, modern look that photographs well—not that you're buying clothes for Instagram, but it's nice when things look as good as they feel.
The fit is consistently good across their range, and they seem to really understand how to drape fabric on a pregnant body. Their basics are the kind you end up reaching for again and again because they just work with everything. The nursing tops are particularly clever—they have these hidden openings that you'd never notice unless you knew to look for them.
Quality-wise, these pieces last. The fabrics don't get weird after washing, and the construction holds up to regular wear. It's not the cheapest maternity line out there, but it's not trying to be. You're paying for thoughtful design and materials that won't fall apart.
HATCH - Fashion-Forward Designer Appeal
HATCH gets talked about a lot in fashion circles, and if you ask us, they've earned it. This is where you go when you want maternity clothes that look like they could be in your regular wardrobe.
The brand started when the founder couldn't find stylish maternity wear, and you can tell they still have that "filling a gap in the market" energy. Their pieces have this easy sophistication that works whether you're working from home or going to a fancy dinner. The silhouettes are really flattering, and they understand how to use color and texture in ways that feel fresh.
Their collaboration pieces with other designers are pretty spectacular too. The price point reflects the designer positioning—but the quality backs it up. These are investment pieces that you might actually want to keep wearing after pregnancy.
Beyond Yoga - Proper Support for Active Pregnancies
Finding workout clothes that work during pregnancy is weirdly hard, but Beyond Yoga nailed it. Their maternity activewear doesn't just accommodate a bump—it supports it properly, which makes all the difference if you're keeping active through your pregnancy.
The leggings are probably their best-known product, and for good reason. The high-waisted design provides actual support without digging in, and the fabric moves with you instead of fighting against your changing body. They come in different lengths too, which is helpful because finding tall or petite maternitywear can be an added challenge.
What's nice is that their pieces don't look obviously "maternity" unless you're specifically looking for those design elements. The quality is solid—they hold up to frequent washing and don't lose their shape.
Quince - Premium Materials Without the Markup
Quince figured out how to make really nice basics using premium materials, but without the markup you'd expect. Their maternity line isn't huge, but what they do have feels way more expensive than it actually is. We're talking about cashmere sweaters and silk blouses that won't completely wreck your budget.
The quality is legitimately impressive for the price point. Their maternity sweaters are soft and don't pill, even after washing. The silk pieces wash surprisingly well too, which matters when you're dealing with pregnancy-related wardrobe mishaps.
What's smart about their approach is they focus on those elevated basics that can work for multiple occasions. A good cashmere cardigan or silk blouse can take you from work to dinner, which is exactly what you need when you're not sure what your social life will look like over the next few months.
Insider tip: Sign up for Quince emails to get $30 off your first maternity shopping haul.
Kindred Bravely - Solutions for Every Phase
This brand thinks about the whole timeline—pregnancy, nursing, and that in-between period where nothing fits quite right yet. Kindred Bravely’s specialty is really understanding the technical aspects of what women need during these phases, especially when it comes to undergarments and sleepwear.
Their nursing bras are kind of legendary in mom circles. They actually provide support and don't look like medical equipment, which is a surprisingly rare combination. The sleep sets are popular too, and specifically designed for easy nursing access.
The brand skews more practical than fashionable, but in a good way. These are the pieces that solve real problems, and sometimes that matters more than being on-trend. Plus, their sizing runs pretty inclusive, which isn't always a given with maternity brands.
PinkBlush - Photo-Ready Romantic Pieces
If you're someone who loves flowy, romantic pieces, PinkBlush is probably going to hit all the right notes. They specialize in that feminine, photo-ready aesthetic that you see all over Instagram for baby showers and maternity shoots.
Their dresses are definitely their strong suit. Lots of soft fabrics, flattering cuts, and colors that photograph beautifully. They understand that sometimes you just want to feel feminine and special. They're perfect for that specific phase when you want to embrace the whole pregnancy glow thing and capture the moment in pictures.
GAP - Dependable Basics That Just Work
Sometimes you just need basics that work, and GAP's maternity line delivers exactly that. Nothing groundbreaking, just timeless pieces that fit consistently and won't fall apart after a few washes. Their maternity section covers all the essentials: jeans, tees, sweaters, work pants.
The jeans are probably their best bet. They've got the fit figured out, and they come in different washes and styles so you're not stuck with just one option. The quality is what you'd expect from GAP—dependable. Plus, they frequently have sales, which helps when you're buying clothes for a temporary situation.
What's nice is the consistency. Once you figure out your size in their maternity line, you can pretty much count on it working across different pieces. No surprises, no weird fit issues between items. Sometimes reliability is exactly what you need.
Savings tip: If you shop with a promo code for Gap, their already reasonable maternity basics get even more affordable, especially when you're stocking up on essentials.
H&M - Trendy Styles at Guilt-Free Prices
H&M's maternity line is surprisingly good for what it is. You're not getting heirloom pieces here, but you are getting trendy styles at prices that won't make you feel guilty about wearing them for just a few months. They're pretty quick to translate current trends into maternity-friendly versions.
The real advantage here is being able to try trends without a huge investment. Want to see if that oversized blazer look works on you? H&M probably has a maternity version for under $50. It's fashion experimentation without commitment.
Savings tip: Check for frequent H&M promotions and clearance sales, especially at the end of seasons—perfect timing for stocking up on basics or trying trends you're curious about.
Target - Convenient Everything-in-One-Place
Target's maternity section is all about convenience and variety. You can pick up maternity clothes while you're there buying everything else for your growing family, which honestly saves a lot of time and energy when leaving the house feels like a major production.
Their in-house brands like A New Day have maternity options that cover most bases, and they also carry exclusives with big maternity brands, like Motherhood Maternity and Ingrid+Isabel. The fit isn't always perfect between brands, but the prices make it easy to buy multiple sizes if you're unsure. Their maternity activewear is good too—comfortable and functional without being expensive.
Money-saving move: You can stack Target coupons with their Circle offers and frequent sales, making their already budget-friendly maternity pieces even more affordable.
Old Navy - Family-Friendly Prices for Quick Needs
Old Navy's maternity section is where you go when you need multiple pieces quickly and don't want to stress about the cost. Perfect for those "I have nothing that fits and need clothes NOW" moments.
Their maternity jeans are really nice for the price point—comfortable, available in multiple washes, and they hold up well. The tops are a great value. We've seen people stock up on their basic tees and tanks because at these prices, you can afford to have backups.
The brand works especially well if you have other kids and want to coordinate family looks without spending a fortune (think holiday family photoshoot outfits). Plus, their frequent sales make everything even more affordable.
Insider tip: Shopping with Old Navy coupons can make their already rock-bottom prices even better—perfect for when you need to buy multiples or stock up on basics.
Nordstrom - Curated Selection with White-Glove Service
If you want the ultimate maternity shopping experience, Nordstrom is just unmatched. Their selection covers basically every price point you can think of, and it's all backed up by customer service that makes you feel well taken care of.
What we really love about shopping Nordstrom for maternity clothing is how curated everything feels. They're not just throwing every maternity brand on their site and calling it a day. Instead, they pick brands and specific pieces that genuinely work well for pregnant bodies, which saves you from wading through tons of mediocre options.
Their personal shopping services can be life-changing if you're feeling totally overwhelmed (which, let's be real, happens to most of us at some point). The return policy is also a godsend for maternity shopping since your body is constantly changing and fit becomes this moving target. You can order multiple sizes, try everything at home, and send back whatever doesn't work without any drama.
Shopping tip: The best way to get Nordstrom discounts is to shop their famous Anniversary Sale. If the timing doesn’t fall in line with your maternity clothing needs, they have other sales during the year that can help you save big.
Amazon - Unbeatable Convenience & Variety
Amazon's maternity section is... a lot. In both good and overwhelming ways. You can find pretty much anything your pregnant heart desires, often with that magical next-day delivery, but sometimes you feel like you're drowning in options.
We're genuinely impressed with their house brands though. Daily Ritual and Goodthreads have some solid maternity basics that won't break the bank. The quality isn't going to blow you away, but for temporary wardrobe pieces, it hits that sweet spot of good enough without the guilt of spending a fortune.
The convenience factor when you're pregnant and just want to shop from your couch? Unbeatable. Plus, you can filter by all the stuff that actually matters, like size, price, and customer ratings which helps cut through the noise. Those customer reviews are pure gold for figuring out sizing and quality before you commit.
Pro tip: Definitely use a discount code from Amazon when you're ordering multiple sizes to figure out what actually fits. Otherwise, it can add up fast.
What Makes Great Maternity Clothing
Not all maternity clothes understand the assignment. The best maternity pieces understand that your body isn't just expanding—it's constantly changing shape, and you need clothes that can keep up.
Fabric Is Everything
Seriously, the fabric makes or breaks maternity clothes. You want stuff that moves with you but doesn't lose its shape after one wash. Modal and bamboo blends are amazing because they're soft against sensitive skin and naturally moisture-wicking, which matters more than you think when you're dealing with pregnancy hormones.
Cotton with a little spandex thrown in works great for everyday basics. It breathes well but still has enough give to handle your changing body. Skip anything too structured early on, and avoid fabrics that pill easily since you'll basically be living in these pieces.
Fit Adjustments for Different Trimesters
Here's something people don't always realize: your body changes differently throughout pregnancy, and smart maternity clothes account for that. First trimester, you might just need a little extra room around the middle, but by the third trimester, your entire torso proportions have shifted. Empire waists and wrap styles are genius because they literally grow with you. The best pregnancy pieces have adjustable elements, like side ruching that expands with you or waistbands you can wear multiple ways.
Versatility for Real Life
The smartest maternity pieces pull double duty. A good wrap dress works for the office and date night. Leggings that look polished enough for errands but comfortable enough for lounging at home. Cardigans that work over tanks or button-downs.
When you're buying clothes for what's essentially a temporary situation, versatility becomes crucial. Plus your lifestyle might completely shift during pregnancy, so having adaptable pieces means you're covered whether you end up working from home or still commuting to an office.
Quality Construction for Frequent Wear
When you find maternity clothes that actually fit well and feel comfortable, you're going to wear them constantly. Like, possibly every other day for months. That means seams need to hold up to frequent washing, and fabric needs to keep its shape even when it's being stretched on the regular.
Look for reinforced seams, especially around stress points like underarms or waistbands. Double-stitched hems are a good sign, and quality hardware on zippers and buttons matters more than you might think. You don't need to spend a fortune, but investing in a few well-made pieces is usually smarter than buying lots of cheap stuff that falls apart.
How to Shop for Maternity Clothes Online
Online maternity shopping can feel like throwing darts blindfolded, but it doesn't have to be total chaos. The key is knowing what to look for and having a solid return strategy, because let's face it—fit is everything when you're pregnant.
Sizing Considerations and Measurement Tips
Forget what you think you know about your size, because pregnancy changes everything. Your ribcage expands, your back gets wider, and your proportions shift in ways you might not expect. Get a soft measuring tape and check your bust, waist, and hips regularly—seriously, like every month or so. Most maternity brands provide size charts that are helpful, but pay attention to which measurements they're using. Some go by pre-pregnancy size, others by current measurements. When in doubt, size up rather than down, especially for pieces you'll want to wear later in pregnancy.
Understanding Maternity Sizing vs Regular Sizing
This is where it gets tricky. Like we said, some brands use your pre-pregnancy size (so if you were a medium before, you'd order a medium), while others want your current measurements. Then there are brands that do their own thing entirely. The annoying part is that there's no standard, so you really need to read each brand's sizing guide carefully.
Generally, maternity clothes are cut longer in the torso and have more room in the bust and belly, but the actual size number might be the same as your regular clothes. It's confusing, but customer reviews usually clarify how a brand's sizing actually works.
Reviews Are Your Best Friend
Customer reviews are absolutely invaluable for maternity shopping. Look for people who mention their height, pre-pregnancy size, and how far along they were when they bought stuff. Length comments are especially helpful since that varies so much between people.
If multiple reviewers mention something runs small or large, believe them. The most useful reviews often include actual photos, so you can see how things look on real bodies instead of perfect model shots. Don't just read the glowing 5-star reviews either. The 3-star ones often have the most honest feedback about fit issues.
Returns Matter More Than Ever
We cannot stress this enough: a good return policy is absolutely essential for maternity shopping. Your body is literally changing as you shop, so what fits perfectly today might be completely wrong in three weeks.
Look for at least 30 days for returns, and bonus points if they cover return shipping costs. Some places like Nordstrom basically have no-questions-asked policies, which removes so much stress from online shopping. Just read the fine print—some brands don't take returns on sale items, which can be tempting because of discounts but risky when fit is so unpredictable.
Maternity Shopping Timeline
When you buy maternity pieces makes a huge difference for both fit and your budget. Your body changes so differently throughout pregnancy that your shopping strategy should change too.
First Trimester Strategy
Most people don't need full maternity everything right away, but this is the time for those bridge pieces that'll get you through the transition. A good belly band can keep your regular jeans working for months, and basic stretchy tanks and leggings become absolute lifesavers.
If morning sickness is hitting hard, prioritize comfort above everything else—soft fabrics and loose fits will feel infinitely better than anything structured. This is also smart timing to invest in quality bras since your chest changes early and often. Don't go overboard yet, but having comfortable basics ready saves you from that panic moment when suddenly nothing fits.
Second Trimester Building
This is honestly the sweet spot for maternity shopping. Your bump is definitely there, but hopefully you're feeling better and your body has settled into a more predictable pattern. Now's when you want to build your core wardrobe with pieces you'll live in for months.
The absolute essentials to prioritize: one really great pair of maternity jeans, 3-4 comfortable tops that work with everything, a versatile wrap dress, supportive bras, and leggings you can wear everywhere. Think good maternity jeans, versatile tops, dresses that work for multiple occasions, maybe a blazer if work requires it.
Third Trimester Comfort
By now, comfort wins over everything else. This isn't the time for trendy pieces—it's all about whatever feels good and gives your growing belly room to breathe. Maxi dresses, stretchy pants with full panels, tops with serious room become your uniform.
If you're pregnant during colder months, a proper maternity coat becomes essential since regular coats just won't zip anymore. Focus on pieces with maximum stretch and adjustability, and don't feel guilty about living in the same few outfits if they're genuinely comfortable.
Post-Birth Transitional Pieces
Here's what nobody tells you: your pre-pregnancy clothes still won't fit right away, but maternity clothes might be too big. This weird in-between phase can last for months, so having some transitional pieces really helps.
Nursing-friendly tops, comfortable high-waisted leggings, cardigans that can cover everything become your new best friends. If you bought pieces that work for both pregnancy and nursing, this is when they really prove their worth. Don't rush to buy a whole new wardrobe—your body is still changing, and it takes time to figure out what your new normal looks like.
Questions About Shopping for Maternity Clothes, Answered
When should I start shopping for maternity clothes?
Most people start needing maternity pieces somewhere around 12-16 weeks, but honestly it varies so much. Some people need belly bands by week 8, others coast in regular clothes until 20 weeks. Start shopping when your clothes feel uncomfortable instead of waiting until absolutely nothing fits—way less stressful to have options ready.
Can I wear regular clothes during pregnancy?
Absolutely, and you definitely should mix them in. Flowy tops, cardigans, maxi dresses, anything with stretch can work throughout pregnancy. Belly bands extend regular pants, oversized pieces from your partner's closet are totally fair game. You don't need maternity versions of everything.
What fabrics work best for maternity wear?
Look for stretchy, breathable materials like modal, bamboo blends, and cotton with spandex. These move with your changing body and feel good against sensitive skin. Avoid anything too stiff or structured, especially early in pregnancy. Jersey knits and ponte fabrics are great because they stretch but hold their shape.
Do I need different sizes throughout pregnancy?
Sometimes, yeah. Your body doesn't just get bigger—proportions change in different ways throughout pregnancy. Some people stay the same size the whole time, others need to size up as they progress. Don't feel weird about ordering different sizes in the same brand, especially for third-trimester pieces.
The Bottom Line: Finding Your Perfect Maternity Style
Maternity shopping is not just about finding clothes that technically fit your changing body. It's about finding pieces that make you feel like the best version of yourself during one of the biggest changes of your life.
Whether you're building a capsule wardrobe with investment pieces from places like HATCH and Légoe Heritage, stocking up on affordable basics from Target and Old Navy, or cleverly mixing maternity pieces with regular clothes that still work, the most important thing is prioritizing comfort without totally abandoning your personal style.
Yes, this phase is temporary, and yes, it can feel strange investing in clothes you'll only wear for months - but feeling confident and comfortable matters way more than you might think right now. When you find those perfect jeans that actually fit, or that dress that makes you feel gorgeous instead of just pregnant, it's about so much more than the clothes themselves. It's about embracing this incredible phase with confidence and maybe even some excitement about the amazing thing your body is doing.