The Best Black Friday Clothing Sales That We're Shopping in 2025

Last year's Black Friday at Quince was absolutely dreamy, with their signature Mongolian cashmere sweaters and Italian silk pieces seeing Quince discounts of 30-40%, with some items hitting that magical 50% off mark. We're talking about those buttery-soft cashmere pieces that normally make you wince at the price tag, suddenly becoming totally reasonable.

For 2025, we're expecting similar discount ranges, but here's what we're really excited about: Quince has been leaning hard into their "quiet luxury" positioning, which means we'll likely see expanded collections of elevated basics at accessible price points. Think Italian wool jackets, washable silk sleepwear (a total game-changer, by the way), and those cashmere sweaters that look way more expensive than they are.

The items most worth buying during Quince's Black Friday sale? Definitely their cashmere collection–it's legitimately comparable to pieces that cost three times as much elsewhere. Their silk pajama sets are also incredible value during sales, especially if you've been wanting to upgrade your sleepwear game. 

Pro tip: Quince often bundles kids' and men's items during Black Friday, so if you're shopping for the whole family, this is your moment.

Shopping strategy: Add everything to your cart early and check back frequently. Quince's most popular items in smaller sizes tend to sell out fast, so if you see that perfect cashmere sweater in your size, don't wait until the last minute.

Skims absolutely dominated Black Friday 2024 with 30% off sitewide and select core styles hitting up to 50% off on Cyber Monday. The Fits Everybody Thong at $6? Pure genius pricing that had everyone stocking up. Their shapewear and lounge essentials were flying off the virtual shelves faster than we could add them to cart.

For 2025, expect Skims to continue their winning formula with similar discount structures, but we're predicting an even bigger focus on their athleisure expansion. They've been quietly building out their activewear line, so don't be surprised if those pieces get the spotlight during Black Friday deals. The Cotton Rib collection will likely see significant markdowns, and those sculpting bodysuits that everyone swears by should hit that sweet discount spot again.

What's most worth buying? Truth-be-told, anything from their core shapewear line during a Skims sale is a smart move–these pieces rarely go on sale otherwise, and the quality is legitimately impressive. Stock up on their tanks and leggings if you're into the lounge-luxe aesthetic, because the price-per-wear on these pieces is unmatched.

Shopping tip: Skims releases limited quantities during sales, so sizes sell out incredibly quickly. If you're eyeing specific items, have your sizes and color preferences ready, and don't hesitate when you see them available. Don’t forget to look for Skims promotions for added savings, too.

JCPenney went all out for Black Friday 2024 with apparel discounts up to 75% off–we're talking sweaters for $9.99 and matching family pajamas at 50% off. Their doorbusters on St. John's Bay jackets and jewelry were particularly impressive, offering designer-quality pieces at genuinely budget-friendly prices.

Looking ahead to 2025, we expect JCPenney to maintain their aggressive discount strategy, especially on their private label brands like Arizona, Liz Claiborne, and St. John's Bay. The family pajama sets will definitely be back–they've become a Black Friday tradition that shoppers actively look forward to. We're also expecting big markdowns on their winter coat selection, which has been surprisingly solid in terms of style and quality lately.

The real winners here are their basics and seasonal essentials. JCPenney's sweater selection during Black Friday offers incredible value–you can literally stock up on an entire season's worth of cozy knits for less than what you'd pay for one sweater at some retailers. Their jewelry doorbusters are also worth paying attention to if you're looking for gifts or want to try trendy pieces without the commitment. 

Pro shopping tip: JCPenney's best Black Friday sales often happen early in the morning and late at night, so check their site at different times throughout the day. Their inventory moves quickly during sales, but they also restock frequently. Watch for new JCPenney coupons that you can use anytime, not just on doorbusters.

Old Navy's 2024 Black Friday was a masterclass in accessible fashion deals–50% off sitewide with select items hitting up to 85% off. The $5 pajama pants were an absolute steal, and women's vests at $24.99 (down from $49.99) had us adding multiple colors to our carts without thinking twice.

For Black Friday 2025, Old Navy will likely stick with their winning formula of deep, straightforward discounts across the entire site. They've been focusing more on their "affordable quiet luxury" aesthetic lately, so expect to see elevated basics and versatile pieces getting the spotlight during sales. The holiday family matching sets will definitely make a comeback–they've become a genuine phenomenon that drives massive traffic to their site.

What's worth buying? Everything, really, but if we're being strategic: their denim at 50% off is an incredible deal, their outerwear selection offers great value for money, and those family pajama sets are perfect for gifts or just embracing the cozy season. Old Navy's kids' boots during Black Friday sales are also surprisingly well-made for the price point. Look for additional savings with Old Navy coupons on top of their Black Friday pricing.

Shopping strategy: Old Navy's website can get overwhelmed during peak Black Friday hours, so try shopping early morning or late evening. They also offer buy online, pick up in store, which can be a lifesaver during busy shopping periods.

Reformation kept it clean and simple for Black Friday 2024 with 25% off sitewide, including their limited-edition collections. Items like the Val 90s Mid Rise Straight Jeans and Alden Knit Dress were having a major moment, and seeing Reformation pieces at any discount feels like finding treasure.

For 2025, we're expecting Reformation to maintain their selective discount approach–they're not a brand that needs to slash prices to move inventory, so when they do offer sales, it's genuinely exciting. With their continued focus on sustainable fashion and celebrity-worn pieces, expect their denim, dresses, and leather jackets to be the stars of their Black Friday sale.

The items most worth investing in during Reformation's sale are their dresses and denim. Reformation dresses have that effortless, "I just threw this on but look amazing" quality that's hard to find elsewhere, and their jeans are legitimately some of the best-fitting we've tried. The Veda Bennett Leather Bomber has been having a moment all year, so if it goes on sale, don't hesitate. Pair any purchase with available Reformation coupons for extra savings.

Shopping tip: Reformation's inventory during sales can be unpredictable–sizes and colors sell out quickly and don't always restock. If you see something you love in your size, grab it. Their pieces hold their value incredibly well, so even at full price, they're usually worth the investment.

Victoria's Secret delivered big time for Black Friday 2024 with 40% off most items sitewide, plus those legendary panty bundle deals (7 for $35) and the Mist Collection at $8 when buying five or more. The tote and blanket freebies with minimum purchases were the cherry on top that had everyone hitting that spending threshold.

This year, expect Victoria's Secret to double down on their bundle strategy–it's clearly working for them and customers love the value. They've been expanding their shapewear and athleisure lines, so don't be surprised if those categories get special attention during Black Friday. The PINK collections will definitely see significant discounts, especially their loungewear and basic tees.

What's actually worth buying? The panty bundles are genuinely a great value if you need to refresh your basics drawer, and their bra sales during Black Friday often include styles that rarely go on discount. The sleepwear sets are also solid value during sales–Victoria's Secret has really stepped up their loungewear game lately.

Insider strategy: Victoria's Secret often has tiered promotions during Black Friday (spend X, get Y free), so plan your purchases to hit those thresholds. Their most popular sizes in trendy colors sell out fastest, so have backup options in mind. Don't forget to check for Victoria's Secret coupons that might stack with Black Friday promotions.

Nordstrom’s Black Friday 2024 was a designer lover’s dream, with discounts up to 50% on select styles. Seeing brands like PAIGE, SKIMS, The North Face, and Free People marked down at Nordstrom always feels like a big deal—these are pieces that hold their value and rarely see major discounts anywhere else.

For 2025, expect Nordstrom to stick with their curated approach: focusing on designer and contemporary brands rather than slashing prices across the board. If past years (and their recent discount code drops) are any indication, we’ll likely see markdowns on cashmere, denim, outerwear, and shoes. Think Miu Miu, Mango, Barefoot Dreams, and Adidas at prices you don’t normally get to see.

The real gems during Nordstrom’s sale? Designer cashmere, premium denim (especially PAIGE), and those timeless coats you’ll keep for years. Their Black Friday shoe sale section is also worth a close look—Vince Camuto boots and even designer sunglasses tend to get some of the steepest markdowns.

Pro tip: Nordstrom’s inventory moves a little differently than fast-fashion retailers. Neutral colors and popular sizes go fast, but if you’re open to bolder shades or less common sizes, you can score some serious hidden treasures.

Macy's went all-out for Black Friday 2024 with 50-65% off select coats and apparel, and jewelry markdowns up to 75%. The Charter Club Cashmere sweaters at $40 were an absolute steal–we're talking about sweaters that compete with much more expensive brands for a fraction of the price.

For Black Friday 2025, expect Macy's to continue their department store approach with massive markdowns across multiple categories. They've been really strengthening their private label offerings lately, so brands like Charter Club, and their partnerships with Calvin Klein, Ralph Lauren, and Michael Kors should see significant discounts. Check out available Macy's promo codes for additional savings opportunities.

What's worth buying at Macy's during Black Friday? Their cashmere selection is legitimately impressive for the price point, their denim selection offers great variety and value, and their jewelry doorbusters are perfect for gifts or treating yourself. The winter coats often include both trendy and classic styles at prices that make stocking up on outerwear totally reasonable.

Shopping strategy: Macy's Black Friday sales often have different start times throughout the day, and their doorbuster items have limited quantities. Check their site multiple times throughout Black Friday, and don't sleep on their less flashy sales–sometimes the best value is hiding in their regular sale sections.

Athleta’s Black Friday 2024 didn’t disappoint. Shoppers saw 30% off sitewide, with some doorbusters climbing to 55% off. The sale included standouts like the Salutation Stash Tights and Elation Leggings, plus markdowns on outerwear—pieces such as the Down for It All Parka were suddenly a lot easier to justify.

So what about 2025? Athleta will probably stick to their usual formula: keeping that premium feel but offering solid deals on the pieces people actually want. Leggings, sports bras, outerwear—you know the drill. Athleisure isn’t slowing down anytime soon, and these categories will likely be front and center. If you like stacking discounts, it’s worth hunting down an Athleta promo code on top of the Black Friday pricing.

As far as best buys go, their compression leggings (Salutation and Rainier) continue to get the most love. The sports bras are reliable too, with comfort and support that earns repeat customers. Their outerwear is another smart pick since it works just as well for coffee runs as it does for a morning jog. And if you haven’t tried the Pranayama Wrap yet, this is the year—it’s one of those quietly famous pieces with a fan club of its own.

Shopping tip: Popular colors and sizes vanish quickly, but Athleta has a habit of restocking throughout the weekend. If you miss your first choice, don’t give up—refreshing the page a few hours later might do the trick.

Banana Republic’s Black Friday 2024 was all about value—40% off across the main site and up to 60% off at Factory stores. Shoppers scooped up Italian wool car coats, flannel sport coats, and those dependable wrinkle-resistant dress shirts, a reminder of why Banana has stuck around as a go-to for elevated basics and polished workwear.

Looking ahead to 2025, don’t expect them to reinvent the wheel. The brand has leaned hard into that “quiet luxury” lane, and the sale will probably highlight their most refined pieces—cashmere sweaters, sharp outerwear, and Italian-made trousers. Promo codes for BR usually pop up around Black Friday too, so it’s worth stacking those for extra savings.

As far as smart buys, their cashmere is surprisingly high quality for the price, their dress shirts are a workwear staple, and the straight selvedge jeans give you premium-level denim without the eye-watering price tag. If you’re shopping for a holiday event, their velvet tuxedo jackets and party dresses also punch above their weight in terms of value.

Shopping tip: Banana Republic Factory tends to slash prices more aggressively than the main line, though the styling is a little different. If you’re flexible on details, Factory can be a goldmine. If you want timeless, seasonless pieces, the main clothing line is where to focus.

LOFT’s Black Friday 2024 stuck to its reliable formula: 40–50% off sitewide, with surprise flash deals that pushed some sweaters and party-ready pieces closer to 60% off. The real crowd-pleasers were their signature sweaters and easy cardigans—sophisticated enough for the office, but cozy enough that you’ll still reach for them on the weekend.

For this year’s sale, don’t expect LOFT to stray too far from what works. Their sweet spot is still versatile, professional-friendly staples with wide appeal. Sweaters, midi dresses, and those “desk-to-dinner” separates will likely headline the sale, while loungewear and seasonal styles are where you’ll see the deepest markdowns.

If you’re building out a cart, start with the sweaters—they’re a rare balance of polish and comfort that LOFT really nails. Midi dresses are also worth a look since they’re consistently flattering across different shapes and sizes, and the cardigans remain a true workhorse piece for layering.

Shopping reminder: LOFT usually does a solid job keeping sizes stocked during Black Friday, which makes it less stressful to shop than some other retailers. If your favorite color disappears, check back—LOFT often offers the same silhouette in multiple shades, so there’s a good chance you’ll find an alternative you love.

Anthropologie kept things characteristically unique for Black Friday 2024 with 30% off everything sitewide and up to 40% off select categories like outerwear and pants. Their statement dresses, unique sweaters, and collaborations with brands like Pilcro and Maeve were the standout deals that had us adding way more to our carts than we originally planned.

For Black Friday 2025, expect Anthropologie to maintain their curated, slightly bohemian aesthetic while offering discounts on their most distinctive pieces. Their velvet separates, trendy outerwear, and occasion shoes should be well-represented in their sale selection. Pair deals with Anthropologie promo codes for maximum savings. 

What's worth buying? Their dresses are genuinely special–these are pieces that get compliments and feel unique in a sea of similar fast fashion options. Their sweaters often feature interesting details and textures that make basic pieces feel elevated. This is a great time to snag some of their best-selling Pilcro denim, too.

Shopping strategy: Anthropologie's sale items can be unpredictable in terms of sizing and availability. They often carry unique pieces in limited quantities, so if something catches your eye and fits well, don't overthink it. Their pieces tend to hold their style relevance well over time.

J.Crew’s Black Friday 2024 brought major markdowns—40–50% off sitewide, plus clearance steals climbing as high as 70%. The real standouts were their Heritage cashmere, sharply tailored women’s coats, and men’s suiting, all of which reminded shoppers why J.Crew still owns the preppy-meets-modern niche.

Looking ahead to 2025, the brand will almost certainly double down on that “timeless with a twist” formula. Expect generous discounts on their cashmere collection, classic outerwear, and signature denim. Corduroy and festive knits should also take center stage as seasonal favorites. And yes, J.Crew promotions are worth keeping an eye out for to stretch your savings even further.

So what’s worth grabbing? The Heritage cashmere is as good as it gets at this price point—soft, long-lasting, and not just a one-season wear. Their women’s coats walk the line between classic and current, while their denim consistently delivers a flattering fit. Men’s suits and trousers are also a no-brainer buy if you’re looking to round out a professional rotation without breaking the bank.

Style hack: J.Crew’s clearance section is where you can uncover hidden gems, especially during Black Friday. Final sale items can feel risky since they’re nonreturnable, but when it comes to timeless basics or pieces you already know you love, the savings are hard to pass up.

Madewell brought their signature denim deals to Black Friday 2024 with 40% off almost everything, and their wide-leg and Perfect Vintage jeans, lug-sole boots, and chunky knits hit that sweet spot of trendy and timeless—the kind of pieces Madewell is known for.

For Black Friday 2025, you can expect more of the same denim magic, but with expanded discounts across their full lifestyle lineup. Jeans, boots, sweaters, and accessories should all see solid markdowns, and since the brand has been leaning into knitwear and accessories lately, those categories will likely get extra love this year. Check for current Madewell promo codes to stack even more savings.

As for what’s worth grabbing? Their jeans are the obvious standout—the fit, quality, and styling really do live up to the hype. Lug-sole boots have become a modern staple you’ll wear on repeat, and their chunky knits nail that effortlessly lived-in look that’s harder to find than you’d think.

Shopping strategy: Madewell’s most popular jeans and sizes tend to sell fast, but they’re good about restocking throughout the weekend. If you’re flexible, less common washes and sizes often come with the same quality at even better prices.

The North Face offered 25-40% off most outerwear during Black Friday 2024, with deals up to 50% off on classic styles and bundles. Their Thermoball parkas, Nuptse jackets, and fleece zip-ups proved why investing in quality outdoor gear during sales makes perfect sense–these pieces last for years and never go out of style.

For 2025, The North Face will likely maintain their focus on performance outerwear and gear, with their most popular jackets, fleeces, and accessories seeing solid discounts. Their parkas, boots, backpacks, hats, and gloves should all be well-represented in their Black Friday offerings.

What's worth investing in? Their Nuptse jackets are legitimately iconic and worth buying at any discount, the Thermoball technology is incredibly effective for warmth-to-weight ratio, and their fleece pieces are perfect for layering. Don't overlook their accessories–North Face hats, gloves, and backpacks offer excellent value and durability.

Shopping tip: The North Face's most popular colors and sizes in their bestselling styles sell out fastest. If you're flexible about color, you can often find the same great performance in less common shades at better prices.

Free People’s Black Friday 2024 brought 30–50% off across key categories, plus surprise flash deals that kept shoppers on their toes. Cozy pullovers, sweeping maxi dresses, and rugged-yet-chic utility boots embodied that signature boho vibe the brand does better than anyone else.

For Black Friday 2025, you can expect Free People to stick with what works: dreamy dresses, oversized sweaters, and accessories that feel equal parts effortless and intentional. Their FP Movement line (athleisure) and FP Studio collection are also likely to see real markdowns this year—perfect if you’ve been eyeing their activewear but holding off for a sale. Keep FP promo codes handy to stack a little extra savings.

So, what should you actually buy? Their oversized sweaters are cult favorites for a reason—slouchy, cozy, and somehow still chic. Statement dresses make it ridiculously easy to look pulled together without trying too hard, and their boots are the kind you can walk in all day without sacrificing style. Don’t sleep on FP Movement either; the leggings and tops hold up surprisingly well in both workouts and weekend errands.

Insider hint: Free People sales can feel unpredictable, with certain items vanishing fast and then randomly popping back in stock. If you spot a piece that feels so you, snag it—chances are it won’t be around for long.

Ann Taylor crushed it during Black Friday 2024. Sitewide discounts hit 40-50%, but the real standout happened during those flash sales—coats and sweaters dropped to 70% off clearance prices. The brand showcased exactly what it excels at: tailored suits that actually fit, sheath dresses that work everywhere, and cashmere sweaters that feel expensive without the sticker shock.

This year? They're probably going all-in on their signature pieces again. Picture sleek blazers, refined dresses, and those workhorse staples that transition seamlessly through seasons. Discounts should blanket the entire collection. Hunt around for Ann Taylor promo codes—they might stack. 

Here's what deserves your attention: their suiting holds up beautifully over time and becomes a genuine bargain when prices drop. Sheath dresses remain foolproof whether you're presenting to clients or meeting friends for dinner. Their cashmere brings sophistication without venture into splurge territory. Those year-round blazers? Underrated gems. They're styling chameleons that work from boardrooms to brunches, completely immune to whatever trend cycle we're currently surviving.

Brand reminder: Ann Taylor's sizing stays remarkably consistent across seasons, which eliminates most online shopping anxiety. Since timeless silhouettes are their specialty, whatever you snag during Black Friday will keep earning its closet space long after the sale tags disappear.