The Best Black Friday Beauty Deals in 2025
Your Ultimate Guide to Scoring Major Savings on Makeup, Skincare, Hair Tools & More

Black Friday has become the Super Bowl of beauty shopping—and honestly, we're not mad about it. This year's sales started in early November with extended windows through Cyber Monday (December 1) and beyond, featuring discounts up to 65% off at major retailers like Amazon, with brands like Dyson, Charlotte Tilbury, and Ulta Beauty offering some of their deepest cuts. We've organized this guide by shopping strategy—where you shop matters just as much as what you buy. Whether you're hunting for luxury skincare at 30% off, stocking up on Glossier's once-a-year sale, or scoring refurbished Dyson deals at Walmart, we've got you covered.
Here's where to find the best Black Friday beauty deals in 2025:
Mega Retailers – Deepest Discounts Across the Board
Department Store Beauty Sales – Luxury with Perks
Beauty Powerhouses – Ulta and Sephora Black Friday Deals
- Ulta Beauty – Up to 50% Off Major Brands
- Sephora – Rotating Daily Deals Through December 4
Cult-Favorite Makeup Brands – Affordable Finds with Big Discounts
- Charlotte Tilbury – Discounts on Viral Products
- NARS – Cult-Favorite Products 50% Off
- NYX Cosmetics – Up to 40% Off Sitewide with Membership
- Pixi Beauty – 20% Off + BOGO Deals
- Lancôme – Early Black Friday 30% Off
- MAC Cosmetics – Up to 30% Off Cult-Favorite Makeup
Clinical Skincare Specialists – Rare Discounts on Dermatologist Favorites
- Dermstore – 30% Off SkinCeuticals, Augustinus Bader & More
- Bluemercury – Tiered Discounts on Ultra-Luxury Brands
- Murad – Clinical Skincare at 30% Off
- SkinCeuticals – Free Gift with Purchase
- Medik8 – Free Gift + 30% Off
- Kiehl’s – Up to 50% Off Bestsellers
Beauty Tech & Hair Tools – Investment Pieces Discounted
- Dyson – Up to 60% Off Airwrap & Hair Dryers
- SharkNinja – Budget-Friendly Styling Innovation
Clean Beauty & Specialty Brands – Conscious Choices on Sale
- Thrive Causemetics – Up to 25% Off Vegan Beauty
- The Outset – 25% Off Scarlett Johansson's Clean Skincare
- Glossier – Once-a-Year Minimalist Beauty Deals
- MERIT Beauty – Clean Makeup Must-Haves
Wildcard Deals – Hidden Gems & Specialty Finds
- Bloomingdale's – Up to 30% Off High-End Beauty
- Victoria's Secret Beauty – Body Care Bundle Deals
- Jo Malone London – Luxury Fragrance Deals
- Anthropologie – 30% Off Curated Beauty Selection
Keep this page bookmarked—we're updating it throughout the season as retailers announce new promotions and restock sold-out favorites.
When Do Black Friday Beauty Sales Start in 2025?
Mark your calendars: Black Friday officially falls on November 28, 2025. But here's the thing—you won't have to wait that long to start shopping. Early access sales kicked off in early November, with some retailers launching preview deals the first week of the month.
Ulta Beauty goes live November 22 at 8:00 PM CT through November 29. Sephora's Cyber Week starts November 24, with Beauty Insider members getting early access. Charlotte Tilbury launched their 50% off sale November 13, ending November 25 at 4:00 AM EST.
The sale window has stretched considerably. What used to be a single-day frenzy now extends through Cyber Monday (December 1) and into early December. Dermstore's sale is expected to run through early December, and Sephora's rotating daily deals continue through December 4 this year.
If you're not already signed up for loyalty programs, now's the time. Ulta Rewards, Sephora Beauty Insider, and Nordstrom's Nordy Club members get early access, bonus points stacking on sale prices, and free shipping perks that make a genuine difference.
All products and deals are sourced by the Rank & Style team using data and expert insights. If you shop through our links, we may earn a commission—at no extra cost to you.
Mega-Retailer Black Friday Beauty Deals
When it comes to sheer selection and competitive pricing, big-box stores are where Black Friday beauty shopping gets serious. These giants carry everything from drugstore staples to prestige brands, often with the deepest discounts you'll find all year. Their massive buying power translates to deals that smaller retailers simply can't match—we're talking up to 65% off luxury beauty, refurbished hair tools at hundreds off, and exclusive holiday sets you won't find elsewhere.
Amazon Black Friday Beauty Deals
Amazon's offering up to 65% off brands that rarely discount—Clinique, Medicube, even Lancôme. Premium makeup brands are hitting under $25, with discounts up to 60% off select Dyson, NuFace, Too Faced, and MAC Cosmetics. Celebrity brands like Tatcha, Olaplex, and It Cosmetics are prominently featured, with the sale running through December 2.
Sign up for Prime for free shipping and early deal access. Browse our Amazon deals for additional codes that might stack with Black Friday pricing.
Pro tip: Add items to your wishlist and enable notifications—lightning deals sell out in minutes. Deals refresh throughout the day, so check back multiple times.
Walmart Black Friday Beauty Sales
Walmart's been upping their beauty game with deals on refurbished Dyson hair tools at hundreds off, plus drugstore favorites and exclusive holiday gift sets unavailable elsewhere.
Expect up to 50% off drugstore and mass-market brands, with beauty tools discounted up to 45% off. Walmart's expanding their beauty department with more prestige and indie brands, so surprises are likely. Refurbished premium hair tools return with discounts rivaling original retailers. Check our Walmart promo codes for potential additional savings.
If you're in the market for Dyson but can't justify full price, Walmart's refurbished options are genuinely worth it. These are manufacturer-certified products tested and restored to full working condition, often with same warranty coverage. Savings can hit 55% off versus brand-new pricing.
Shopping tip: Walmart's beauty deals go live online before stores. Their app offers exclusive mobile-only discounts, so download it and enable notifications before Black Friday.
Sephora & Ulta Beauty Black Friday Sales
The eternal question: Ulta or Sephora? Both beauty giants offer distinct advantages. Sephora focuses on prestige brands and exclusive launches, while Ulta mixes drugstore, prestige, and salon-quality products.
Ulta Beauty Black Friday Deals
Ulta runs their Black Friday sale November 22 at 8:00 PM CT through November 29, with up to 50% off across makeup, skincare, hair care, body care, and fragrance. Featured brands include It's A 10 Hair Care, Tarte, and Dyson. They're closed Thanksgiving Day but open online 24/7.
Early deals started October 26 with weekly promotions building to the main event. Ultamate Rewards members earn points even on sale items, and Black Friday often brings bonus point promotions—like 5X points on specific brands—stacking on top of sale pricing. Returns accepted within 60 days on opened products with receipt.
For shoppers buying across categories, Ulta becomes paradise during Black Friday week. Free shipping typically kicks in at $35, sometimes lower during major sales. Browse our Ulta Beauty coupon page for additional promotional codes that might work alongside Black Friday deals.
Sephora Black Friday Beauty Deals
Sephora's Cyber Week runs November 24 through December 1, with up to 50% off beauty must-haves, 30% off select brands daily, and 50% off select gifts. Daily rotating deals feature different brands at 30% off for 24 hours, continuing through December 4.
Expect brands like Laneige, Rare Beauty, Tom Ford Beauty, Fenty Beauty, Tarte, Olaplex, Sunday Riley, and Urban Decay rotating through those daily 30% off slots. Peak traffic days (Friday through Monday) typically feature bestselling brands.
Beauty Insider membership (free) is essentially required for best deals. Members get app-exclusive early access, free shipping on all orders during the sale, and ability to stack points on sale prices. This is your second chance if you missed October's Beauty Insider Savings Event.
Browse our Sephora coupons before ordering, though Sephora typically excludes codes during their biggest sale events.
Department Store Black Friday Beauty Sales
Department stores bring something special to Black Friday beauty shopping: luxury with actual perks. We're talking free shipping with no minimums, generous return policies that work even on used beauty products, and loyalty programs that reward you with points and early access. These retailers curate prestige brands you won't find at mass retailers and create elevated shopping experiences—even during the Black Friday chaos. If you're investing in luxury skincare or treating yourself to high-end makeup, department stores offer the white-glove treatment alongside genuine savings.
Nordstrom Black Friday Beauty Deals
Nordstrom started early Black Friday deals November 2, running beauty discounts up to 60% off throughout the month. Standouts include Yves Saint Laurent NU Bare Look Tint Foundation for $24 with a free gift (originally $48) and LED face masks with solid discounts.
Nordy Club members earn triple points (3X) on beauty purchases, stacking on sale pricing. Points convert to Nordstrom Notes spendable like cash. Members get free two-day shipping regardless of order size.
Luxury skincare shines here—20% off a $200 serum saves $40. Fragrance discovery sets let you try multiple high-end scents at 30-40% off. Popular items restock throughout sales, so add sold-outs to your wishlist. Their 90-day return policy on opened beauty makes shade experimentation risk-free.
Check our Nordstrom promo code page before checkout for potential additional savings on beauty purchases.
Macy's Black Friday Beauty Sales
Macy's runs early access through November 29, with beauty and fragrance at 30-50% off and tiered savings throughout the store. Their 12-Piece Days of Lip Advent Calendar hits $49.50 (down from $99) with products from Clinique, Lancôme, and Giorgio Armani.
Fragrance deals include YSL and Marc Jacobs—luxury scents at accessible pricing for holiday gifts. The "Parade of Deals" format means rotating weekly deals throughout November, with different categories cycling through featured pricing.
Star Rewards members earn bonus points during Black Friday on top of regular accumulation. Membership is free, and can even earn you free shipping with no minimum purchase depening on membership level.
Browse our Macy's promo codes before purchasing—Macy's frequently allows stacking promotional codes with sale pricing for higher total discounts.
Shopping tip: Watch for Macy's "Beauty Box" gift with purchase at certain spending thresholds. These boxes are packed with deluxe samples from prestige brands worth planning purchases around.
Best Black Friday Makeup Deals
Makeup lovers, prepare your wishlists. Black Friday is when top makeup brands that rarely discount finally offer deals worth setting alarms for. From Charlotte Tilbury's coveted Pillow Talk collection to NARS's iconic blushes, this is your chance to upgrade your makeup bag without the usual guilt.
Charlotte Tilbury Black Friday Sale
Charlotte Tilbury's Black Friday has become legendary—one of the few times you can snag her luxury makeup without full luxury pricing. The sale started with 25% off everything with $85 minimum purchase, and free gifts often kick in with select purchases. The 25% discount applied online and in-store, with sales running 5-7 days to maintain exclusivity while giving shoppers time to decide.
Shopping tip: Charlotte Tilbury's "Magic" products (Magic Cream, Magic Serum, Magic Foundation) are customer favorites. If you've been curious, Black Friday removes the premium pricing barrier.
NARS Black Friday Makeup Deals
NARS is offering Black Friday exclusive deals up to 50% off during Black Friday weekend (no code required). Cult products on sale include the iconic Afterglow Liquid Blush, marked down from $34 to only $17 and Soft Matte Complete Foundation down to $22.50.
NARS is also available at Sephora, Nordstrom, and Ulta, where they participate in those retailers' sales. Compare which deal structure works best for your cart—if you're buying $150+ worth of NARS products, the direct brand discount might beat Sephora's daily 30% off deal, but if you're mixing brands, the multi-brand retailer makes more sense.
Lancôme Black Friday Beauty Deals
Lancôme's Black Friday Preview Sale is already live at 30% off bestsellers, with the main event expected November 25 through December 1 offering up to 50% off nearly everything sitewide. This is the French beauty house going all-in on Black Friday—rare for a prestige brand with this level of heritage.
The sale is exclusive to their direct website (lancome-usa.com), so don't expect these same discounts at department store Lancôme counters. Free shipping on orders $100+, and they typically offer Holiday Beauty Boxes that are legitimately good value. Macy's is featuring Lancôme's Holiday Beauty Box 2025 for $89 (valued at $390)—that's 77% off if you're getting full-size or deluxe products you'll actually use.
MAC Cosmetics Black Friday Sale
MAC's offering 30% off their best selling products from November 23 through December 3, automatically applied at checkout with no code needed.
This even applies to select holiday gift sets, and they're offering Buy Online, Pick Up In-Store plus same-day delivery in select locations. That's clutch if you need something fast or want to avoid shipping waits during the holiday rush.
NYX Cosmetics Black Friday Sale
NYX is running up to 40% off sitewide for Access Members (free to join) from November 22 through December 2. As a drugstore brand that's already affordable, Black Friday brings their prices down to genuinely great value—we're talking quality makeup for less than coffee money per item.
Free shipping kicks in at $30, and they're offering free gifts with purchase at spending tiers: orders $50+ get two free false eyelashes, and $75+ orders receive a free mini lippie set. Best part? Their Access Members program is free and unlocks the full 40% discount versus non-member pricing.
Pixi Beauty Black Friday Deals
Pixi's running 20% off sitewide with code, plus up to two free gifts and double points. Their Black Friday sale is currently live and running through the Black Friday week.
Pixi's cult product is Glow Tonic, their glycolic acid toner that's been a beauty editor favorite for years. At 20% off, it's the time to stock up. Their Vitamin-C serums, Rose-infused skincare, and makeup palettes all hit that "affordable luxury" sweet spot where you feel like you're treating yourself without the guilt.
Best Black Friday Skincare Deals 2025
Skincare enthusiasts, this is your Super Bowl. Black Friday delivers the deepest discounts all year on clinical skincare, luxury treatments, and dermatologist-recommended products that typically never go on sale. Whether you're loyal to specific ingredients or ready for a routine overhaul, these retailers are worth watching.
Dermstore Black Friday Skincare Sale
Dermstore's offering up to 30% off sitewide during their Black Friday sale (code required). This is where you find brands that NEVER discount elsewhere: EltaMD, Drunk Elephant, Augustinus Bader, Dr. Dennis Gross, and Neocutis. The focus is dermatologist-approved, clinical skincare that delivers genuine results.
Special promotion: The first 200 customers spending $300+ may receive Mystery Beauty Bags valued at $215+. Rewards members earn double points on select brands during the sale. The sale typically runs through early December, giving you an extended window beyond the Black Friday weekend crush.
Bluemercury Black Friday Luxury Skincare Deals
Bluemercury's tiered discount structure rewards bigger purchases: 20% off orders $200+, 25% off orders $800+, and 30% off orders $1,500+. Expected during Black Friday weekend.
BlueRewards members get free shipping on all orders, eliminating the usual minimum threshold. If you're investing in ultra-luxury skincare and planning to spend $200+, this tiered approach genuinely rewards consolidating your purchases into a single cart.
Shopping strategy: Coordinate with friends to combine orders and hit higher tiers, then split. Their generous return policy makes testing risk-free.
Medik8 Black Friday Sale
Medik8 is running 30% off for Black Friday this year on nearly their full collection of products, but the real bonus is free gift—a 3-piece travel size gift of Liquid Peptides, Press & Glow, and Surface Radiance Cleanse with $150+ purchase.
Crystal Retinal serums deliver prescription-level results without typical retinoid irritation—no-brainers at 30% off. Cleansing oils maintain clear, healthy skin without stripping moisture. Hydration serums and anti-aging treatments featuring their CSA Philosophy (vitamin C, sunscreen, vitamin A) are strategic purchases.
Shopping tip: Crystal Retinal comes in progressive strengths (1, 3, 6, 10, 20). Start with Crystal Retinal 1 and a hydration serum if you're retinol-curious. The 30% discount makes entry-level accessible.
Murad Black Friday Skincare Deals
Murad is discounting 30% off their whole site this year plus a full-sized free gift when spending $150+. Wellness-focused bundles may be featured more prominently as Murad expands into ingestible beauty. Professional starter kits for different concerns will be highlighted.
Shopping tip: Use Murad's personalized skincare consultations before Black Friday to know exactly which products suit your concerns. Targeted shopping lists prevent impulse buying products that won't address your needs.
SkinCeuticals Black Friday Sale
Available at Dermstore (30% off) and Bluemercury during their respective sales. The gold standard C E Ferulic vitamin C serum and Triple Lipid Restore are standouts. This clinical brand almost never discounts outside major shopping events, making Black Friday your annual opportunity. The direct brand website is offering free gifts at different spending tiers instead of discounts, which may be a better deal if they’re products you would have purchased anyway. Browse our Skinceuticals promo codes before checkout to see if there’s a discount to sweeten the deal.
Kiehl's Black Friday Deals
You can find Kiehl’s included in Black Friday sales at multiple retailers with expected discounts around 20-50%, but the direct brand website and in-store offers include 50% off bestsellers and 30% off sitewide + free gifts with purchases over $125. If you’re stocking up, shopping directly at the brand is the way to go. If you’re only looking for one product, stick with the beauty sales at Ulta or Nordstrom. Cult classics to look for include Ultra Facial Cream and Midnight Recovery Concentrate. Check our Kiehl's promo code page for additional savings if shopping on the brand’s website.
Black Friday Hair Tool Deals
Hair tools are investments, and Black Friday is when those investments become actually reasonable. Whether you're team Dyson or curious about Shark's budget-friendly alternatives, these deals make professional-quality tools accessible without the usual sticker shock.
Dyson Hair Tool Black Friday Sales
Dyson hair tools represent serious investment, but Black Friday makes that investment feel less terrifying. This year's Black Friday sale gets you $150 off the Nural plus two complimentary gifts worth $99.98 at checkout. These weren't small discounts—we're talking significant savings on tools that normally command premium pricing without apology.
The Airwrap Multi-Styler at $150 off is still expensive but becomes comparable to high-end salon tools—except you own it forever and can use it daily without guilt. The Supersonic Hair Dryer with any discount is worth considering if you have thick, long, or difficult hair that takes forever to dry (we feel you). Check for current Dyson promo codes before finalizing your purchase for an even steeper discount.
Shopping tip: Dyson tools come with generous warranties, but registering your product extends coverage—do this immediately after unboxing.
Shark Black Friday Beauty Deals
Shark positions themselves as the smart Dyson alternative—similar technology, more accessible pricing, and they go hard on Black Friday. Think up to 45% off plus free gifts.
FlexStyle and HyperAIR tools at 30-40% off bring them well under Dyson's sale prices while offering comparable performance. Exclusive Black Friday bundles should return with attachments and accessories packaged together at better value than buying separately. Limited edition colors are possible—Shark's been expanding their aesthetic options for style-conscious buyers. Free styling tutorials will likely be included to help you actually use these tools properly.
Savings tip: You can get a bonus discount just by signing up for texts and emails. Get the details about Shark promotions and coupons at our deal page.
Indie & Clean Beauty Black Friday Sales
The clean beauty movement has transformed from niche trend to mainstream must-have. These indie darlings have built cult followings for good reason, and their Black Friday sales are particularly exciting because these brands rarely discount—when they do, it's worth paying attention.
Glossier Black Friday Sale
Glossier runs a 10-14 day sale around Black Friday with 25% off most products and 30% off orders $100+. Expected exclusions include holiday kits, merchandise, and gift cards.
Top products to prioritize: Boy Brow (cult status at 25% off makes this one of beauty's best deals), Cloud Paint cream blushes (effortless flush that lasts forever), Balm Dotcom (works for lips, cuticles, and any dry patches), skin tints and serums (embodying their "your skin but better" philosophy), and Glossier You fragrance (uniquely personal—it smells different on everyone).
Glossier maintains "once-a-year" sale positioning, so this is your annual opportunity to stock up on minimalist beauty favorites. For discounts that work year round, head to our Glossier promo code page for ongoing deals.
MERIT Beauty Black Friday Deals
MERIT Beauty offers up to 20% off sitewide starting now through Black Friday weekend, running through approximately December 2. They’re even sweetening the deal with a free gift with every order. The focus is minimalist, easy-to-use makeup beloved by celebrities like Hailey Bieber and Christina Ricci.
Check our MERIT Beauty coupons before completing your purchase—there's potential for promotional codes that stack with Black Friday pricing.
Thrive Causemetics Black Friday Sale
Thrive Causemetics is offering 20% off sitewide from November 27 through December 1. Early access for Glow Getters and Impact Icons loyalty tiers ran November 14-16, but expect the sale to extend through Black Friday week based on their typical patterns.
If you've been curious about clean beauty but hesitant about the price premium, 20% off brings Thrive's pricing closer to conventional cosmetics while maintaining the clean ingredient standards. Check our Thrive Causemetics promo codes for potential additional savings.
The Outset Black Friday Deals
The Outset is offering 25% off all best-selling products, plus a free Lip Oasis Glossy Treatment (clear) with orders $100+. This is Scarlett Johansson's clean skincare brand, launched in 2022 with co-founder Kate Foster, focused specifically on sensitive skin with vegan, fragrance-free formulations.
The Botanical Barrier Rescue Balm is their cult product—thick, comforting, works as both a treatment and an overnight mask. At 25% off, you're getting clean beauty at prices that compete with conventional skincare. Free shipping on all orders 40+ within the US, and they offer refillable pouches for sustainable repurchasing.
The Outset is also available at QVC, Sephora, Goop, and Amazon, sometimes with different promotional structures, so compare before buying.
Wildcard Black Friday Beauty Deals Worth Browsing
Don't overlook these specialty retailers and department stores—they hide unexpected gems. From tiered discount structures that reward bigger spends to body care bundles and luxury fragrance sets, these are the deals that often get missed when everyone's focused on the big names.Jo Malone London Black Friday Cologne Sales
Bloomingdale's Black Friday Beauty Sales
Bloomingdale's runs their sale November 24-30 with tiered discounts: 15% off orders $100+, 20% off $250+, and 25% off $400+. Their Cyber Week (December 1-3) bumps it up: 25% off regular and sale items labeled "CYBER TAKE 25% OFF" and 50% off clearance labeled "CYBER TAKE 50% OFF."
The beauty section features limited-time offers on skincare sets, fragrance gift boxes, and beauty tools. High-end brands that rarely discount elsewhere show up here, especially during Cyber Week when that 50% off clearance kicks in.
If you're buying multiple products anyway, the tiered structure rewards consolidating everything into one order. Hit that $400 threshold and you're saving 25% across the board, which adds up fast on luxury beauty. Check our Bloomingdale's coupons before checkout for potential additional savings.
Victoria's Secret Beauty Black Friday Deals
Victoria's Secret runs their sale November 24-30 with 40% off sitewide for VS Rewards members. Special deals include body mists at $8 each when you buy 5 or more.
Free gift thresholds: Spend $85 and get a free tote, or spend $150 for a tote plus blanket. Their Mists & Natural Beauty Collection gets heavily featured, along with fragrance sets and body care buy-one-get-one deals. Our Victoria's Secret coupon codes may stack with special pricing, it's worth a look before checking out.
This is where you stock up on body care bundles. At $8 per mist when buying 5, you're grabbing holiday gifts or stocking stuffers for $40 total. The body care BOGO deals make it easy to try new scents without committing full price to products you might not love.
Jo Malone London Black Friday Deals
Here's the thing about Jo Malone: they don't really do percentage-off discounts directly. Instead, their Black Friday approach centers on exclusive gift sets you can build yourself (up to $195 value) and free gifts with purchase when you hit spending thresholds. This year, you can build your own 5 piece gift set with $150+ purchase. If you spend another $50, you get a bonus full sized product, too.
The better deals are actually at retailers. Bloomingdale's, Sephora, Nordstrom, and Bluemercury all carry Jo Malone with typical Black Friday discounts around 15-20% off—significantly better than what you'll find on Jo Malone's direct website. Bloomingdale's tends to have the most extensive selection during sales.
Anthropologie Black Friday Beauty
Anthropologie is running 30% off sitewide plus an extra 40% off sale items from November 24 (early access for AnthroPerks members) through Cyber Monday December 1. Here's the reality: their beauty selection is limited. This is primarily a clothing, accessories, and home décor retailer with beauty as a small side category.
But if you're already shopping Anthropologie for other things, it's worth checking their beauty section. The extra 40% off sale items can yield surprising finds, and they occasionally carry smaller indie beauty brands you won't find at Sephora or Ulta. Think of it as a bonus browse, not a destination for Black Friday beauty shopping.
Savings tip: AnthroPerks membership is free and gets you early access plus other perks throughout the year. If you shop there regularly, it's worth joining before Black Friday. For more Anthro deals and discounts, browse our current Anthropologie promotions.
Strategy for Shopping Black Friday Beauty Sales
Strategy separates panic shoppers from smart shoppers.
Here's how to maximize your success without getting overwhelmed or overspending:
- Early access preview sales – Many retailers offer loyalty members, credit cardholders, or email subscribers first access 24-48 hours before the general public. This is when you get the best selection—popular shades, limited editions, and bestsellers are still in stock. Sign up for rewards programs now (Sephora Beauty Insider, Ultamate Rewards, Nordy Club) if you haven't already.
- Compare across multiple retailers – The same product might be 40% off at Ulta but only 25% off at Sephora. Or Nordstrom might offer free shipping with no minimum while others require $50. Spend 10 minutes price-checking across 3-4 retailers for big purchases—that research often saves $20-50 on a single item.
- Wishlist preparation – Starting now, build wishlists at your favorite retailers with products you actually need or have been wanting. When sales go live, you're shopping from a curated list rather than browsing aimlessly. This prevents impulse purchases.
- Newsletter and rewards program signup – Retailers send early access codes, preview deals, and exclusive offers to email subscribers. Sign up now at Amazon, Ulta, Sephora, Nordstrom, and Macy's. Yes, your inbox will be full, but you can unsubscribe after the holidays.
- Price tracking tools – Use Honey, CamelCamelCamel (for Amazon), and browser extensions to view price history. Some "Black Friday deals" are actually the same price they were in October.
Tips for Getting the Best Black Friday Beauty Deals
Beyond strategy, these tactical tips make the difference between good savings and great savings.
Consider these your insider tricks for success:
- Use coupon codes effectively – Check retailer-specific coupon pages immediately before finalizing your purchase. Codes change throughout Black Friday, and new ones drop daily. Try multiple codes if you have them—some stack with sales, some don't, but it takes 30 seconds to find out. Not sure where to start? Check out our R&S deals page for promo codes for your favorite brands.
- Timing matters – Early Black Friday (first 2-3 hours) offers best selection but not necessarily best prices. Some retailers drop additional discounts mid-day or evening. For prestige beauty and limited editions, shop early. For mass market and restocked items, you can wait.
- Know return policies – Nordstrom accepts returns on used beauty products. Sephora allows returns within 60 days even if you've tried products. Ulta's policy is generous but shorter. Know the policy before buying expensive items or new-to-you products—this transforms risky purchases into safe experiments.
- Online vs. in-store – Online typically offers better selection and operates 24/7. In-store sometimes has additional doorbusters. Online lets you compare prices across retailers easily and apply coupon codes. Choose based on your shopping style.
- Free gifts with purchase – Plan purchases to hit gift thresholds if the free gifts are products you actually want. But don't buy things you don't need just for sample-size products you won't use.
- Request samples – Retailers include free samples with purchases, especially at Sephora. Request specific samples at checkout to try expensive products risk-free.
Black Friday Beauty Deals vs. Cyber Monday: Which Is Better?
So, should you shop on Black Friday or hold out for Cyber Monday? Truthfully, it comes down to what you’re shopping for—and how comfortable you are playing the waiting game.
These days, the difference between the two events isn’t as dramatic as it used to be. Most retailers simply roll their Black Friday deals straight through Cyber Monday, which makes the promotions feel nearly the same. Still, there are a few trends worth knowing. Black Friday is when you’ll see the biggest sitewide discounts, while Cyber Monday is more about targeted offers—think brand-specific markdowns or special category deals. (Last year, Ulta dropped 25% off all Sunday Riley on Cyber Monday, which actually beat their broader Black Friday offer for that brand.)
That said, some retailers—especially online-only spots like Dermstore—tend to sweeten the pot on Cyber Monday. If you’re stocking up on everyday items that don’t usually sell out, you might benefit from waiting.
Here’s a simple rule of thumb: if it’s limited-edition, part of a holiday set, or a cult-favorite shade that disappears fast, buy it during Black Friday (or better yet, during early access). Once those sell out, they rarely come back. For staples like vitamin C serums, mascara, or even hair tools that are almost always in stock, you’ve got more wiggle room. But let’s be real—if you see 40% off or more on something you use regularly, it’s rarely worth gambling on a deeper cut.
Biggest Black Friday Beauty Mistakes to Avoid in 2025
Learn from others' mistakes so you don't repeat them.
Here are the most common Black Friday beauty shopping pitfalls and how to avoid them:
- Buying products you won't use – That $80 eyeshadow palette with 48 shades seems like amazing value at 50% off, but if you realistically only use 8 neutral shades and the other 40 sit untouched, you've wasted $40. Buy what aligns with your actual routine and preferences, not what seems like a good deal mathematically. Three products you'll use daily beat ten products collecting dust.
- Ignoring expiration dates on skincare – You're stocking up on serums and moisturizers, but can you actually use them before they expire? Most skincare lasts 6-12 months after opening. Buying three bottles of vitamin C serum at 50% off seems smart until bottle #3 oxidizes before you open it. Stock up on items you'll use within their shelf life, especially active ingredients like retinol, vitamin C, and acids that degrade over time.
- Skipping ingredient checks for sensitive skin – Black Friday excitement doesn't change your skin's reaction to problematic ingredients. Always check ingredients, even during the rush. Returning used skincare is possible at some retailers, but it's easier to check beforehand.
- Not reading return policies – That $300 hair tool at $100 off seems perfect until you realize sale items are final sale. Always check return policies, especially for expensive items ($100+), new-to-you products, tools and devices, and foundation/concealer shades you haven't tested.
- Impulse buying without comparing prices – Spend a few minutes comparing prices across 2-3 retailers for items over $50. Check price history on Amazon. Verify that the "original price" is legitimate—some retailers inflate it to make discounts look better.
The Bottom Line on Black Friday Beauty Sales 2025
Black Friday 2025 is looking big—like, really big. If last year was any indication, we’re talking discounts up to 65% off at major retailers, with luxury names joining in at prices that actually make prestige beauty feel accessible. And the best part? You won’t need to sprint through checkout on a single day. Most sales will kick off in mid-November and stretch past Cyber Monday into early December.
The smartest way to shop is to prep ahead. Sign up for rewards programs now (hello, early access), and build out wishlists at your go-to retailers so you’re making thoughtful buys instead of impulse splurges.
Stick to what you’ll genuinely use and love. That clinical skincare serum you’ve been eyeing? This is the moment to finally snag it. A game-changing hair tool that cuts your morning routine in half? Worth every penny—especially if it’s $150 off. Gift sets that pack real value? Go for it. But those random “too good to pass up” deals that don’t fit your routine? Let them go.
Want the inside scoop when the best deals drop? Subscribe to our newsletter—we’ll be rounding up and tracking the biggest beauty steals all season long so you never miss out.
This year’s Black Friday is your chance to refresh your beauty lineup without the guilt. Happy shopping, and may your cart be filled with only the good stuff.






























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