The Charlotte Tilbury Dupes That'll Save You Hundreds

It’s the lipstick that launched a thousand dupes—and for good reason. Charlotte Tilbury’s Pillow Talk became an instant cult classic thanks to its universally flattering nude-pink tone that somehow looks good on just about everyone. It’s that “your lips but better” nude lipstick shade we all chase. But at $34 a tube? Restocking can sting a little. The good news: the drugstore aisle is overflowing with affordable alternatives that capture that same pinky-brown, matte-but-creamy magic.

Milani Color Fetish Matte Lipstick in Secret is about as close as you can get without spending designer prices. For around $9, you’re saving $25 and getting a formula that beauty lovers swear feels nearly identical. It’s infused with hyaluronic acid for that plush, matte finish—minus the dryness—and has earned 4.5 stars from over a thousand reviews. One fan summed it up perfectly: “This looks exactly like Pillow Talk. The color is spot on, and the formula is beautiful—matte but somehow not drying.” Bonus: it’s vegan, and there’s a matching liner if you love a defined lip moment.

Prefer a twist-up crayon? Maybelline’s SuperStay Ink Crayon in Lead The Way might just be the dupe. It even has the same subtly sweet, cupcake-like scent (yes, really). The angled tip makes it easy to line and fill without needing a separate lip liner, and the formula lasts through your morning latte and beyond. Reviewers are borderline evangelical about it—one even said, “I’m 10,000% sure this is the perfect dupe. The colors look identical, the feel is the same, and it even smells alike.”

If you’re into K-beauty, Peripera’s Ink The Velvet in Bouquet Nude offers a chic, slightly warmer spin on the shade. The featherlight formula glides on like velvet and dries down to a soft matte that lasts all day. Fans love its buttery texture and flexible finish—it’s a lip tint that feels like nothing but looks like everything. One reviewer put it simply: “On the lips, I honestly can’t tell the difference.”

And don’t forget the liner. The NYX Slim Lip Pencil in Peekaboo Neutral is Pillow Talk’s budget-friendly counterpart at under $6. It’s creamy, long-wearing, and an almost perfect color match to Charlotte Tilbury’s Lip Cheat. Beauty editors and TikTok creators alike have confirmed it: this liner holds its own, whether you wear it solo or under gloss.

If there’s one Charlotte Tilbury product that’s earned its viral crown, it’s the Hollywood Flawless Filter. The $50 complexion booster is famous for delivering that dewy, soft-focus glow that somehow makes your skin look airbrushed—but still like your skin. It’s a multitasking dream: wear it alone for a healthy sheen, layer it under foundation for subtle luminosity, mix it in for extra radiance, or tap it on your cheekbones as a highlighter. The hype? Totally deserved. The price tag? A little less dreamy. Luckily, a few drugstore favorites are stepping up with glow-getting formulas that rival the original—no filters required.

Let’s start with the one that broke the internet: e.l.f. Halo Glow Liquid Filter. At around $14, this viral beauty dupe is a dead ringer for Tilbury’s $50 icon—right down to the frosted glass bottle and doe-foot applicator. The formula hydrates with hyaluronic acid and squalane while porcelain flower extract adds that soft, candlelit glow. TikTok creators have done side-by-side swatches and the verdict is nearly unanimous: “They both leave the skin very glowy! Gorgeous on their own, beautiful under foundation—basically identical.” The only catch? e.l.f. offers eight shades compared to Charlotte Tilbury’s twelve, but the blendability makes it easy to fudge the match.

If you want that radiant finish with a little more coverage, Maybelline Instant Age Rewind Perfector 4-in-1 Glow Makeup delivers major payoff for just $12. The built-in sponge applicator makes blending foolproof, and the result is a soft, dewy finish that reads “healthy” not “glittery.” Fans love how it layers—use it under makeup for extra glow or alone for skin that looks lit from within.

Prefer a slightly elevated option without the full Tilbury splurge? MCoBeauty’s Flawless Glow Luminous Skin Filter has earned serious buzz. This Australian brand is known for its luxury-level dupes, and this one nails the look and feel of the original. The water-based formula, enriched with squalane, blurs pores while adding a soft-focus sheen that photographs beautifully. It’s flexible enough to wear solo, under foundation, or as a liquid highlighter. Many TikTokers who’ve tried both say they can barely tell them apart—and at $15 less, that’s a pretty easy win.

And if you’re after a glow that doubles as a primer, e.l.f. Illuminating Face Primer (just $8) is a tried-and-true favorite. It smooths, brightens, and preps your skin with a hint of golden shimmer—perfect for anyone who wants that lit-from-within vibe without the shimmer overload. Reviewers love how it fills fine lines, evens texture, and gives foundation a flawless finish that lasts.

Bottom line? Any of these will give you that lit-from-within, Instagram-filter glow without the $50 investment.

Charlotte Tilbury's Magic Cream is basically where the whole brand started. Charlotte whipped up this $100 moisturizer backstage at fashion shows to get models camera-ready fast, and it blew up because of how rich it feels and the way it makes your skin look instantly glowy. Inside you've got her "magic 8" ingredient blend—peptides, hyaluronic acid, vitamins, and botanical extracts that work together to plump and smooth your skin.

Here's the thing though. A hundred dollars. For moisturizer. That you go through in like six weeks. No wonder everyone loves these dupes, you get almost the same effect for way less.

Revolution Pro Miracle Cream comes up in basically every conversation about Charlotte Tilbury Magic Cream dupes. At only $14, you're pocketing $86. Beauty chemists did the comparison and found the formulas are about 87% identical, which is kind of insane. Hyaluronic acid, peptides, Vitamin C, shea butter, niacinamide, glycerin—they're all in there, packed into this thick cream that feels ridiculously luxurious. People who switched from the original have left reviews saying things like "I adore this cream, it makes your skin so soft and moisturized—and it looks great under makeup, love the smell and it absorbs quickly." Scent is where they differ a bit. Both smell like roses, but Tilbury's version is more subtle while Revolution's goes heavier on the floral side. Most people seem fine with that trade-off when they're saving serious cash.

For an ultra-budget dupe, Nivea Creme in the blue tin costs around $8 at any drugstore. Your grandma probably had one. Maybe your mom still does. It's survived this long because the formula just works—mineral oil and petrolatum (yeah, the ingredients people used to think were bad but dermatologists now say are actually amazing for your skin barrier), plus glycerin and panthenol. The texture's super rich and hydrating, giving you that same plump, dewy look. You can use it on your face, hands, body, wherever. The packaging won't win any design awards, but over 20,000 people gave it five stars, so it clearly delivers.

Meet-in-the-middle option? It Cosmetics Confidence in a Cream. It’s priced under $60 at most beauty retailers for a jar that's a smidge larger than Magic Cream. Not exactly budget, but you're still saving forty bucks compared to Tilbury. This one feels seriously fancy: shea butter and aloe vera for moisture, vitamin E for antioxidants, and then they added sodium hyaluronate (which is a type of hyaluronic acid), peptides, and niacinamide to help with fine lines and brightness over time. The texture is nearly identical to Magic Cream—same rich, cushiony feel. It's gentle enough for sensitive skin types or if you deal with eczema.

CeraVe Moisturizing Cream is what dermatologists always recommend when you want great skin without emptying your wallet. Under $20 gets you a huge tub that lasts forever. Ceramides are the star here—they're lipids your skin makes naturally but loses as you get older. People love that it's thick and rich but still sinks in nicely, plus it works perfectly under makeup. Completely fragrance-free too, so if scents irritate your skin, this one won't be a problem. That 4.7-star rating from 50,000+ reviews? People absolutely trust this stuff.

The Airbrush Flawless Finish Setting Powder is Charlotte Tilbury's secret weapon for that soft-focus, filtered look. The kind that makes your skin appear impossibly smooth. It's beloved for how finely-milled the formula is—blurs pores, sets makeup, never looks cakey or heavy. Word on the street is Amal Clooney uses it, which pretty much tells you everything about its red-carpet-worthy performance.

But spending nearly $50 on setting powder? No thanks. Luckily, several drugstore alternatives deliver that same airbrushed perfection though.

Maybelline Fit Me Matte + Poreless Powder is a cult-favorite in its own right. Priced under $10, it’s an absolute steal for a solid Charlotte Tilbury powder dupe. The formula uses Perlite mineral technology to absorb oil and mattify, while these blurring micro-powders minimize how your pores look. Great for oily skin that needs serious oil control without losing that smooth, flawless finish. With over 25,000 reviews and a 4.3-star rating, it's proven itself as a holy grail for tons of makeup lovers. The finish skews slightly more matte than Charlotte Tilbury's, but it still gives you that airbrushed, pore-less effect.

Loose powder more your thing? e.l.f. Halo Glow Setting Powder is a fantastic Charlotte Tilbury stand-in at only $9. The talc-free formula has these lab-created sapphire particles that blur imperfections and create soft-focus glow. The powder feels silky and weightless, blends seamlessly, and smooths pores and fine lines while keeping shine controlled.

L'Oréal Infallible Blur-Fection Longwear Loose Setting Powder is another great pick around $15. This ultra-fine loose powder has a blurring effect and sets makeup for all-day wear. The formula has light-diffusing technology that creates a soft-focus effect, minimizing how pores and fine lines show up. It’s translucent enough for every skin tone and won’t wash you out, giving a lightweight, airbrushed finish that doesn't look cakey. The loose powder format means more control over application—and works wonders for setting specific areas or all-over coverage.

Milani Conceal + Perfect Shine-Proof Powder rounds out our picks and is available at just about any drugstore. This pressed powder has an airbrush-like finish that conceals imperfections while keeping makeup shine-proof all day. It’s formulated with lily extract to tighten pores so they practically disappear—shoppers rave it looks like a filter when applied. Exactly what you want from setting powder.

Charlotte Tilbury's Beautiful Skin Foundation has been flying off shelves since its launch. This medium-coverage, radiant foundation promises 16-hour wear with buildable coverage that actually improves your skin over time. It's infused with skincare ingredients and has that signature "my skin but better" finish—dewy, luminous, totally natural-looking. But if you're not ready to spend over $50 on foundation, several drugstore options deliver that same radiant, skin-like finish with impressive staying power.

The L'Oréal True Match Nude Hyaluronic Tinted Serum is a standout at around $16. This isn't your typical foundation—it's a hybrid tinted serum packed with 1% hyaluronic acid, niacinamide, and glycerin for serious hydration and skincare benefits. It gives you radiant, dewy finish with buildable, sheer-to-medium coverage that looks incredibly natural. The formula actually hydrates your skin while evening out your complexion, and it won't clog pores or cause breakouts. Beauty enthusiasts love it for its lightweight feel and that lit-from-within glow. One reviewer nailed it: "Packed with hyaluronic acid—so it not only makes your complexion look bright and even, but also hydrates your skin." Perfect for those no-makeup makeup days when you want coverage without feeling like you're wearing foundation.

For fuller coverage with that same airbrushed finish, the L'Oréal Infallible 32HR Fresh Wear Foundation is a powerhouse—under $14 gets you the job done. This formula is waterproof, transfer-resistant, and claims up to 32 hours of wear—honestly impressive for any foundation, let alone a drugstore one. It applies streak-free and gives you that smooth, flawless finish Charlotte Tilbury is famous for, all while feeling lightweight. Ideal if you want full glam that lasts all day without touch-ups.

The Neutrogena Hydro Boost Hydrating Tint is another excellent option at roughly $16. As the name suggests, it's all about hydration—the formula is loaded with hyaluronic acid and promises 24 hours of moisture. It offers sheer coverage with a natural, radiant glow that's perfect for everyday wear. If you prefer lighter coverage that still evens out skin tone while adding dewy luminosity, this is your pick.

The e.l.f. Soft Glam Foundation at about $14 gives you that same "Charlotte Tilbury perfect skin vibe" with buildable, medium coverage. This foundation delivers a luminous, radiant finish that looks fresh and natural. The skincare-infused formula is lightweight and comfortable enough to wear all day, and it's designed to give you that soft-focus effect while evening out skin tone. It's also vegan and cruelty-free, making it a great choice for conscious beauty lovers who want that dewy, glowing complexion without breaking the bank.

All of these foundations give you that radiant, skin-like finish with the added bonus of skincare ingredients that actually benefit your complexion. And you're saving $35+ on every bottle.

The Hollywood Contour Wand and Beauty Light Blush Wands are Charlotte Tilbury's viral cream makeup heroes, made famous by Madison Beer's sculpted, glowy looks. Each wand costs $40+, and they come with cushion-tip applicators that make blending a breeze. The Contour Wand creates natural-looking definition and sculpted cheekbones, while the Blush Wands add that perfect flush with a radiant finish. They're gorgeous products, but if you want both contour and blush, you're looking at $80+ before tax. This is where dupes come to the rescue.

Let's start with the star: the e.l.f. Halo Glow Contour Wand—only $9 from Target, Ulta, or Walmart. This liquid contour wand has a cushion-tip applicator just like Charlotte Tilbury's, and it's infused with 2% squalane to hydrate your skin while you contour. The buildable formula blends like a dream and comes in five shades to suit a range of skin tones. TikTok exploded when this launched, with videos racking up hundreds of thousands of views declaring it the best Charlotte Tilbury dupe. One beauty creator said it perfectly: "The elf halo glow is the best dupe for the Charlotte Tilbury contour wand, hands down!" It's sheer enough to build gradually, so you can go subtle for daytime or layer it up for full sculpted glam.

Pair it with the e.l.f. Halo Glow Blush Beauty Wand—another $9—and you've got both contour and blush for just $18 total, compared to $80+ for the Charlotte Tilbury versions. The blush wand has that same cushion-tip applicator and squalane-infused formula, creating a natural, flushed complexion that looks fresh and radiant. It's buildable, blendable, and seriously pigmented, so a little goes a long way. Beauty lovers on TikTok and Instagram have been doing side-by-side comparisons, and the consensus is clear: these e.l.f. wands deliver the same results for a fraction of the cost. Stock up on a few shades and you're still spending less than one Charlotte Tilbury wand.

If you want even more pigment and staying power in your blush, the NYX Sweet Cheeks Soft Cheek Tint—$8 from any drugstore—is a cream blush champ. This stuff is intensely pigmented—one editor who tested it said it "packs a punch" and is "probably the most pigmented, long-wearing blush I've ever used." The formula is long-lasting and stays put all day without fading, and the simple screw-top packaging keeps it from making a giant mess in your makeup bag. 

And here's a pro tip: the Revolution Eye Bright Illuminating Under Eye Concealer isn't technically a contour product, but it works brilliantly for contouring your cheekbones. Beauty editors have tested this trick and confirmed: it delivers that same snatched, sculpted effect as the Hollywood Contour Wand. The sponge applicator makes it easy to apply precisely under your cheekbones, and the creamy formula dries quickly and stays in place for hours. One reviewer who swapped from Charlotte Tilbury to this said: "It made me look snatched and stayed exactly where I wanted it for hours on end." Just work quickly since it sets fast, and you'll have Madison Beer-level contour for under $10.

If you're an Amazon shopper who loves the convenience of one-click ordering and Prime shipping, we've got you covered with some solid Charlotte Tilbury alternatives you can add to your cart right now. 

The Revolution Pro Miracle Cream is available on Amazon for $12, making it one of the most affordable lookalikes to Charlotte Tilbury's $100 Magic Cream. This rich moisturizer is packed with hyaluronic acid, peptides, Vitamin C, and shea butter to hydrate and plump your skin while creating that signature dewy glow. Shoppers who've made the switch rave about the luxurious texture and results: "I previously used Charlotte Tilbury, but at £79 a pop I looked for an alternative. This had amazing reviews so I took a gamble, and I'm so pleased I did. The cream feels so luxurious and nourishing when applied, and has a lovely scent." With over 700 four-star reviews, it's a tried-and-true pick for anyone looking to save big on skincare.

For a versatile cream blush option, the Wet n Wild MegaGlo Makeup Stick in Peach Bums at under $5 is an incredible value. This cream blush stick delivers a peachy glow that's easy to blend and buildable. It's creamy enough to glide on smoothly but sets to a long-lasting finish. The shade has just the right amount of sparkle to add a gorgeous glow to your cheeks, and it works on almost every skin tone. You can dab it onto your cheeks or even use it in the crease above your eyelids for a monochromatic look. 

The NYX Fat Lip Oil— only $9—is a fantastic alternative to Charlotte Tilbury's Magic Lip Oil Crystal Elixir. This hydrating lip oil comes in multiple shades and provides a glossy, moisturizing finish that keeps your lips looking juicy and feeling soft. It's a fraction of the price of the Charlotte Tilbury version, and it's perfect for those low-maintenance days when you want effortless shine and hydration. Plus, NYX's shade range means you can find options from sheer to more pigmented, depending on your mood.

Finally, the L'Oréal Colour Riche Les Nus Lipstick in Nu Impertinent gives you that same nude-pink vibe as Pillow Talk with a slightly more hydrating, satin finish. It's loaded with argan oil and Vitamin E, making it super comfortable for all-day wear. Shoppers directly compare this shade to Pillow Talk in their reviews, praising its beautiful color and moisturizing formula.