Quinoa oil is quickly becoming one of the most popular ingredients when it comes to body care. It's rich in antioxidants, vitamins, and essential fatty acids that help nourish and protect your skin. Not only does it provide excellent hydration, but <a href="https://go.linkby.com/UEXTMPMM" target="_blank">quinoa oil</a> can also help reduce wrinkles and fine lines caused by aging, absorbing into the skin quickly and deeply, delivering maximum benefits with minimal effort.&nbsp;
With this new emerging trend in the body-care industry, we looked to <a href="https://go.linkby.com/UEXTMPMM" target="_blank">Nativa SPA</a>, a brand that has harnessed the power of quinoa in its plant-based formulas, to test the ingredient ourselves. These formulas contain 100% pure quinoa oil and are enriched with omegas 3, 6, and 9, which are scientifically proven to stimulate collagen production, resulting in <a href="https://www.shopnativaspa.com/collections/quinoa/?utm_campaign=quinoa+clinical+test&utm_content=publisher&utm_medium=cpc&utm_source=linkby" target="_blank">firmer and smoother skin</a> in just two weeks. But don’t worry, we don’t expect you to be sold on quinoa oil just yet. That’s why we went the extra mile to personally research and test these products ourselves. Keep reading to discover the transformative effects of this incredible ingredient and why you'll want to add Nativa SPA to your skincare routine.

The Brazilian-Born Brand Nativa SPA Brings A Patented And Powerful Body-Care Formula To The US—Here’s Our Review

 The New Anti-Aging Super-Ingredient: Quinoa

When it comes to traditional razor shaving, many individuals face common pain points that can make the experience uncomfortable—and, well—annoyingly painful. In fact, if you didn't know, there are even seven commonly known pain points that occur when using a razor. These include razor burns, cuts and nicks, ingrown hairs, razor bumps, dryness, sensitivity, and the time-consuming nature of traditional shaving.&nbsp;
Fortunately, innovative grooming brands and companies are producing tools and products that offer solutions to these challenges.
Today, we'll be exploring one of these brands, in particular, that's leading the way in personal hair grooming, <a href="https://go.linkby.com/UIKRZUTI" target="_blank">Meridian</a>. At Meridian, they believe hair is hair, and the 'right way' to groom should be left up entirely to you. This is why they're on a mission to help people revamp their routines with their <a href="https://go.linkby.com/UIKRZUTI/LX0VJ0" target="_blank">high-tech grooming tools</a> and products, more specifically, their <a href="https://go.linkby.com/UIKRZUTI/LX0VJ0" target="_blank">made-for-everyone trimmers</a>—which help to alleviate the above pain points, providing a more comfortable and efficient grooming experience. Interested in learning more? To show you exactly what we're talking about, we'll be going into depth about all the issues one faces with shaving and just how a Meridian trimmer will make you rethink using your razor.&nbsp;

Meet The Innovative Trimmer That Alleviates The 7 Most Common Pain Points For Shaving

Meridian Grooming: One Trimmer To Rule Them All

Are you feeling overwhelmed by the endless skincare trends flooding social media? We totally get it. It can be tough to know which products are worth trying and which to skip. That's why we're excited to partner with <a href="https://go.linkby.com/QUUGADWT" target="_blank">COSMEDIX</a>, a cruelty-free skincare brand committed to delivering gentle and effective solutions for all. Whether you're looking to jump on the latest trends or stick with the basics, COSMEDIX has you covered. To make things even easier, we've rounded up four simple yet powerful skincare trends to try, paired with our top product picks from COSMEDIX. Plus, we've thrown in a few extra goodies we know you'll love. So sit back, relax, and get ready to achieve your best skin yet!

Unlock Your Best Skin Yet: Discover The Top Skincare Trends And Product Picks From Cosmedix

Trendsetting Skincare

In a perfect world, one could wear loungewear but look like they’re decked out in designer clothing from head to toe. But of course, we don’t live in a perfect world, and looking put-together usually requires some sort of sacrifice in the comfort department.
That said, in the midst of a global pandemic that took us from eight hours of sitting at a desk in restrictive trousers to eight hours of sitting on the couch in sweatpants, it’s safe to say many of us have raised our standards when it comes to workwear. Whether you’re working from home or back in a corporate setting, there’s a good chance comfortable nine-to-five attire is a higher priority than ever—especially when it comes to something as timeless and versatile as the black pant.
Enter: Quince. The sustainable brand may have initially caught the world’s attention with its impressively affordable cashmere sweaters and washable silk pajamas (ranked #2 and #7 on our Top 10 lists, respectively), but it’s quickly risen in popularity across an abundance of other categories—workwear in particular. And after seeing the Ultra-Stretch Ponte Straight Leg Work Pants rank #6 on our list and receive over 1,500 reviewers touting them as “fabulous,” “flattering,” and “amazingly comfortable,” we knew we had to take them for a spin ourselves. Read on for our full review after an in-office try-on session.

The $40 Wardrobe Staple That Feels Like Leggings And Looks Like Pants

Product Review: Quince Ultra-Stretch Ponte Straight Leg Work Pant

Any woman with a standard office job knows the go-to’s for buying workwear—Banana Republic and Ann Taylor for affordable options, Vince for luxury ones, and perhaps Nordstrom for a little of both. However, there are plenty of brands and retailers out there that aren’t necessarily workwear-specific but still have lots to offer when it comes to office-ready pieces.
To prove exactly that, we utilized our insider shopping knowledge and rounded up a list of 10 destinations you might not be considering for high-quality workwear but definitely should be. Whether your dress code skews more creative and laidback or ultra-formal, you’re clocking in on Zoom, or you’re heading to the office, refer to the list ahead to inspire your next Monday-to-Friday purchase—just in time for a spring workwear refresh.

12 Brands & Retailers You Might Not Be Considering For High-Quality Workwear—But Definitely Should Be

Best Women's Workwear Brands

This probably goes without saying, but major retailers have a major influence on what succeeds in the fashion world. With a reach as big as theirs, they can skyrocket brand awareness, sell products by the thousands, and change everything for an emerging brand—especially when that brand is Black-owned.
So although BIPOC businesses represent just a small fraction of the retail industry, it’s easier than ever to celebrate them and support them thanks to big names like Nordstrom, Shopbop, and Sephora, who are actively spreading the word.
Ahead, we’re breaking down the details on these retailers, along with six others that are doing an excellent job of empowering Black communities and creators through dedicated storefronts, founder spotlights, donations, and more. Scroll on to see the list and shop them in celebration of Black History Month.

These Major Retailers Make It Easy To Support Black-Owned Businesses

It's Black History Month—Here's Where You Can Shop To Show Your Support

9 Major Retailers Making It Easy To Support Black-Owned Businesses

As much as we’d all like to prioritize luxury and sustainability when it comes to shopping, the reality is that doing so isn’t usually affordable. But <a href="https://www.pntrac.com/t/TUJGR0pFTkJGRkhJSEtCR0ZORUhJ?sid=&url=https%3A%2F%2Fwww.onequince.com%2F" target="_blank">Quince</a>—launched in 2019 and formerly known as Last Brand—is changing that. Powered by a uniquely developed factory-direct model, the company offers exceptionally high-quality staples for much lower prices than competitors, from linen sheets to luggage to silk PJs. Want to know how Quince does it? Ahead, we’re breaking down seven key things to know about the brand and why you should shop it.

7 Reasons To Obsess Over The M2C Brand Making Luxury & Sustainability Attainable

Get To Know Quince

When it comes to activewear, we’ve all got our favorites. Perhaps Athleta makes your go-to leggings for pilates, lululemon is your pick for high-intensity-proof pieces, and you look to Alo for off-duty, fashion-forward pieces. But as nice as it is to have your staples, it can also be really exciting to discover a new brand that has styles you’re just as obsessed with—even more so when it comes to something like activewear, a category many of us wear often, working out or not.
With so many big-name brands leading the activewear scene, it can be easy to miss some under-the-radar retailers packed with hidden gems. With that in mind, we’ve rounded up a list featuring 14 lesser-known athletic labels you should get familiar with stat, before they start making regular appearances in your spin class.

14 Under-The-Radar Activewear Brands To Know & Shop In 2023

Activewear Brands To Know

The world of anti-aging skincare is an oversaturated one, to say the least. There are countless products and procedures out there that promise to fight fine lines, fade dark spots, and bring back the bounce and radiance we had in our teen years, and the process of figuring out what works and what doesn’t can leave you with nothing but a little irritation and a lot of questions. Want to know what ingredients are best for banishing fine lines or how to get rid of those pesky sunspots once and for all? Lucky you—we went straight to the source to get some answers.
Ahead, we’re covering your most burning questions about anti-aging skincare thanks to the help of two experts, Renee Rouleau and Celeste Hilling. From the exact products you should be using to when and how you should be using them, read on for their best advice.
MEET THE EXPERTS:
<ul>
<li><a href="https://www.instagram.com/reneerouleauskincare/?hl=en" target="_self">Renee Rouleau</a> is a celebrity esthetician and trusted skincare expert based in Austin, TX, whose clients include Demi Lovato and Lili Reinhart. She is also the founder of her eponymous <a href="http://go.rankandstyle.com?id=44078X1145106&xs=1&url=https%3A%2F%2Fwww.reneerouleau.com%2F" target="_self">skincare line</a>, which consists of an extensive range of products formulated for each unique skin type.</li>
<li><a href="https://www.instagram.com/celestehilling/?hl=en" target="_self">Celeste Hilling</a> is a trusted skin expert and the CEO, co-founder, and product formulator of <a href="http://go.rankandstyle.com?id=44078X1145106&xs=1&url=https%3A%2F%2Fwww.skinauthority.com%2F" target="_self">Skin Authority</a>, where she’s applied her background in technology to developing a new category of health-inspired skincare.</li>
</ul>

The Skin Expert's Guide To Anti-Aging

Your Most Burning Questions About Anti-Aging Skincare, Answered By The Industry's Top Experts

Grande Cosmetics Limited Edition: Bedazzled GrandeLASH-MD Lash Enhancing Serum

Grande Cosmetics

Grande Cosmetics GrandeLASH-MD Lash Enhancing Serum

Grande Cosmetics GrandeBROW Brow Enhancing Serum

Grande Cosmetics GrandeBROW 2-In-1 Tinted Brow Gel + Brow Enhancing Serum

Grande Cosmetics GrandeLASH-LIFT Heated Lash Curler

Grande Cosmetics GrandeLIPS Hydrating Lip Plumper Gloss

Grande Cosmetics GrandeMASCARA Conditioning Peptide Mascara

Grande Cosmetics GrandeHAIR Hair Enhancing Serum

Grande Cosmetics GrandePOUT Plumping Lip Mask

Grande Cosmetics GrandeREPAIR Leave-In Lash Conditioner

Meet The #1 Eyelash Growth Serum That's Topped Our List 10 Years In A Row

Brand We Love: Grande Cosmetics

While there's a time and a place for dramatic smoky eyes and cut-crease looks, there's something undeniably appealing about simple eye makeup. These days, makeup looks are all about efficiency, and many beauty brands are catching onto the trend. From skin-perfecting tints to <a href="https://www.rankandstyle.com/top-10-list/best-lip-cheek-sticks" target="_self">lip and cheek</a> duos, the beauty shelves now have lots of options available when it comes to <a href="https://www.rankandstyle.com/top-10-list/best-bronzer-blush-and-highlighter-palettes" target="_self">streamlining</a> your routine.&nbsp;
The latest efficient beauty find to gain traction? Eyeshadow sticks. An easy-to-wear alternative to traditional powder formulas, eyeshadow sticks deliver flawless eye makeup looks with minimal effort and time. And since you can apply them with a simple swipe, they require little to no blending and allow you to ditch your brushes completely. Compact and sleek, these innovative sticks also fit seamlessly into purses and <a href="https://www.rankandstyle.com/top-10-list/best-cosmetics-bags" target="_self">toiletry bags</a> for overnight stays and vacations alike. The point is: you need an eyeshadow stick. (Or three.) Ahead, we're helping you find your favorites with an algorithm-backed list of the best eyeshadow sticks out there.
Our Method For Finding The Best Eyeshadow Sticks
Finding the best eyeshadow stick shouldn't be complicated. That's why we've gone above and beyond to curate a comprehensive list of the ultimate eyeshadow sticks that are sure to take your makeup routine to the next level. Our state-of-the-art algorithm is backed by extensive research, taking into account various factors such as customer reviews, recommendations from industry experts, and best-selling lists to bring you only the finest products available. These amazing eyeshadow sticks feature versatile formulas that can double up as eyeliner and come in innovative designs complete with built-in sharpeners. So why wait? Browse through our top 10 eyeshadow sticks and find your perfect match today!
Next up, check out the 10 <a href="https://www.rankandstyle.com/top-10-list/best-eyeshadow-primers-2016" target="_self">Best Eyeshadow Primers</a>.

The Best Eyeshadow Sticks For Simple, Summer-Ready Makeup Looks

Top 10 Eyeshadow Sticks

Looking for the latest, greatest <a href="https://www.rankandstyle.com/top-10-list/best-eyebrow-growth-serums" target="_blank">eyebrow product</a>? A particular favorite in the beauty world right now is brow gels. These easy-to-use and quick-to-apply gels are used to keep eyebrow hair in place while providing a bit of thickness, texture, and a subtle tint of color. They're great for those who like a more natural-looking brow, as well as those who love a bold and dramatic look. And thanks to their rise in popularity over the years, they can be found at both <a href="https://www.rankandstyle.com/top-10-list/best-drugstore-eyebrow-pencils-and-powders" target="_blank">drugstores</a> and local cosmetics counters alike.&nbsp;
While they don’t pack as much punch as a <a href="https://www.rankandstyle.com/top-10-list/best-brow-pencils" target="_blank">brow pencil</a>, a small amount can still hold your hairs down indefinitely and keep them looking fresh all day long. Plus, their flexible wands and delicate formulas make them ideal for framing your face and sealing in additional brow products, like powders and pencils, as a final step in your beauty routine—just be sure not to use too much product so there’s no stickiness or flaking.
Ready to know which brow gels you should be buying? We've got you covered below.
How We Found The Best Brow Gels
With hundreds of brands to choose from, it can be difficult finding one that’s right for you. However, thanks to our unbiased data-driven algorithm, we were able to find the top-rated and highly-reviewed products that will check all your boxes and fit within your price range. Ahead, we're breaking them down so you know exactly which brow gels are taking the cosmetic industry by storm and the ones you're pretty much guaranteed to love.

Take It From The Reviews—These Brow Gels Are Amazing

Top 10 Brow Gels

If there’s one makeup product that can instantly transform your look, it’s mascara. With just one coat, it can brighten the eyes and awaken the face. However, if your lashes lean more straight and flat than naturally full, you already know that just any old formula—even one that claims to volumize and lengthen—isn’t going to cut it. Luckily, there are options out there made specifically for this concern. Enter: curling mascara.
In general, curling mascaras are thicker than other formulas and usually contain filming polymers. These polymers coat the lashes and contract once applied, causing the lashes to lift and curl. Genius, huh? To top it off, curling mascaras often come with brushes that expertly separate lashes so that the polymers can coat and curl every single one. Read: no more clumps, people.
How We Found The Best Curling Mascaras
With a good curling mascara, there's no need for treatments like extensions or lifts—it's a way less expensive and non-permanent alternative. But since not all mascaras that claim to curl deliver on that promise, we did the work and found 10 top-rated formulas for you. To round up this list, we turned to the help of our algorithm, a unique tool that finds and ranks the best products on the web using unbiased data. Ahead, we’re breaking down the best curling mascaras for achieving that long-lasting, full, fluttery fringe you desire—all in just a few swipes.
Ready to see it in action? View our TikTok, where we <a href="https://www.tiktok.com/@rankandstyle/video/7171637448286506282?lang=en&q=Rank%20%26%20Style&t=1683060746682" target="_blank">test the best curling mascara</a> and record the results!

Put These Curling Mascaras On Your Radar If Your Lashes Fall Flat

Top 10 Curling Mascaras

There comes a point in time when our makeup routines need an update. As we age, our bodies call for unique product formulations that cater to our skin's specific needs. Take eyeliner as an example. After years of squinting, smiling, and eyebrow-raising, our skin begins to change—most notably, the skin around our eyes. Due to natural occurrences, the products and techniques relied upon throughout the years don't offer the same results they once did, especially when it comes to eyeliner. That's why we searched the internet high and low to find only the best eyeliners for older women that promise not to tug or crease in wrinkles and deliver the same look they once loved.
While we can't stop the clock, investing in quality products keeps our skin looking its best as it <a href="https://www.rankandstyle.com/top-10-list/best-blush-for-mature-skin" target="_blank">matures</a>. This is when making the proper beauty swaps becomes absolutely necessary. Where aging skin is concerned, it's important to find an eyeliner that is long-lasting, gentle, and won't tug or crease upon application. You can trust that these tools won't feather or fade in crow's feet, fine lines, and wrinkles. From silky gel formulas and water-resistant liquid liners to smudge-proof creamy pencils, the best eyeliners for women over 50 are sure not to disappoint.&nbsp;
How We Found The Best Eyeliners For Aging Eyes
With the countless formulas the beauty world has to offer, finding the perfect <a href="https://www.rankandstyle.com/browse/beauty/cosmetics-makeup/eyes/eyeliner" target="_blank">eyeliner</a> can require quite a bit of digging. Lucky for you, our algorithm has already found and ranked each one for you based on user reviews, editorial recommendations, best-seller lists, and more. Loved for their creamy textures that effortlessly glide across the lid and long-lasting staying power, you'll soon learn why reviewers with mature skin have dubbed these non-tug eyeliners as their favorites—keep scrolling to discover the Top 10.

The Best Eyeliners To Buy For Aging Eyes That Won’t Tug Or Crease In Wrinkles

Top 10 Eyeliners For Aging Eyes

When it comes to putting on makeup, what you do with your eyebrows can make or break an entire look. If you get a little too passionate about tweezing, you’ll be left with little to no hair to work with. Should you press down too hard with an eyebrow pencil, it may look as though you used a Sharpie marker instead. Forget to apply your setting gel, and that perfectly feathered arch will disappear before lunchtime. It's safe to say the stakes are high when it comes to the space above the eyes. Hit every mark, but something still seems to be off? It may be time for you to get acquainted with a brow bone highlighter.
What Is A Brow Bone Highlighter
So, what exactly is a brow bone highlighter? It's basically a <a href="https://www.rankandstyle.com/top-10-list/best-lip-cheek-sticks" target="_blank">makeup stick</a> that’s been designed for use around the eye area, particularly the brow bone. Its primary purpose is to produce a brightening effect that lifts and enhances the eyes, while also defining and sculpting the eyebrows.
Benefits Of Brow Bone Highlighters
Highlighting the brow bone—aka the area just below the eyebrow and above the eyelid crease—can create a lifted and more defined appearance for the brows. This is particularly beneficial for individuals with sparse or <a href="https://www.rankandstyle.com/top-10-list/best-eyebrow-growth-serums" target="_blank">thinning brows</a>, as the use of a highlighter can create the illusion of a fuller and more pronounced brow. Additionally, using brow bone highlighters can result in brighter, more <a href="https://www.rankandstyle.com/top-10-list/best-eye-brightening-pencils" target="_blank">alert-looking eyes</a>, which is never a bad thing to have.&nbsp;
How To Use A Brow Bone Highlighter
What’s great about brow bone highlighters is how easy they are to use. It’s not a makeup product that requires a lot of skill or technique, and the results are near instant. After having applied your eyeshadow, simply take the highlighter and place a small amount around the brow bone region. Then using either your fingertip or a small brush, gently blend it out to create a more natural effect and radiant look. You can also use this same method on the inner corners of the eyes to brighten and open up the whole area.&nbsp;
Choosing The Right Brow Bone Highlighter
It's a niche item for sure, but adding some shine to the area just below the tail end of each brow can provide the type of dimension and glowy payoff achieved by your favorite makeup artists. With that, here are a few tips to keep in mind when shopping for a brow bone highlighter. Because let’s be real, if you’re not using one now, you will be soon.&nbsp;
First and foremost, you’ll want to aim for a lighter shade that complements your skin tone. Next, pick a finish that won’t clash with your personal makeup style. If you like a more subtle glow, opt for a shimmer highlighter. Looking for something more natural? Try a matte highlighter. It’s also important to realize they come packaged in a variety of ways—jumbo pencils, pomades, and powders, to name a few. However, when it comes to choosing your formula type, it’s all about preference.&nbsp;
Still feeling unsure about where to begin? Don't worry, we've got you. We did the research for you to discover the very best brow bone highlighters on the market today. Keep scrolling to check out our comprehensive Top 10 list that will help you find the perfect shade and formula for you and your <a href="https://www.rankandstyle.com/top-10-list/best-brow-gels" target="_blank">brows</a>.
How We Found The Best Brow Bone Highlighters
If you’re new to brow bone highlighter and unsure where to begin your search, we’ve got you covered with a diverse list of products and price points. As always, we consulted our unbiased and ultra-smart algorithm for help. This proprietary tool selects products based on a spectrum of trustworthy data, including social media buzz, expert recommendations, and product reviews. Discover your new secret brow weapon below.

The Internet's Favorite Highlighters For Accentuating Brow Bones

Top 10 Brow Bone Highlighters

Eyeliner is one of the most versatile <a href="https://www.rankandstyle.com/top-10-list/best-eyeshadow-sticks" target="_self">makeup products</a> on the market. Whether you want a <a href="https://www.rankandstyle.com/top-10-list/best-serum-foundations" target="_self">no-makeup-makeup</a> look or full-on glam, the right one can take you there with a single sweep. Thanks to an ever-growing amount of formulations and consistencies, there are endless possibilities when it comes to eyeliner.&nbsp;
There are three main types of liners, starting with pencils—the most forgiving type and almost exclusively reserved for the upper eyelid and waterline. Contrastingly, liquid liners deliver bold, intense shapes and precise lines, while gel liners provide a mix of precision and intense pigment. No matter what variation of eyeliner you prefer, the formula should be long-lasting and—most importantly—right for your eyes.
How We Found The Best Eyeliners
Finding the perfect eyeliner is no easy task. Lucky for you, we’ve used our unique algorithm that factors in best-seller lists, user reviews, and editor picks to round up a list of the 10 best eyeliners on the market. Ahead, we're giving you the lowdown on the 10 best eyeliners for every eye shape, makeup look, and skill level so you can find your new go-to. With pencil, gel, and liquid options to choose from in countless shades and finishes, you’re sure to find the perfect one for your routine. Keep scrolling to shop the best eyeliners money can buy.

The Internet’s Guide To Finding The Perfect Eyeliner

Top 10 Eyeliners

While it’s nearly always fun to apply a full face of makeup, <a href="https://www.rankandstyle.com/top-10-list/best-facial-cleansers" target="_self">taking it off</a> is another story. Without the right product to melt it all away, you’ll be left rubbing your eyes to the point of irritation—and even then, there might still be some evidence of the <a href="https://www.rankandstyle.com/top-10-list/best-curling-mascaras" target="_self">mascara</a> you applied hours ago.
However, there’s no way around it: Removing your makeup at the end of the day is a must. If you choose not to, you put yourself at risk of a number of <a href="https://www.bustle.com/articles/200445-11-gross-things-that-happen-if-you-dont-remove-all-of-your-makeup-before-bed" target="_self">unhygienic consequences</a> that will wreak havoc on your skin (and, in turn, your confidence). Fortunately, a great makeup remover makes this process painless. And here’s the even better news: we put together a list of 10 reviewer-approved makeup removers that fit any skin type and budget.
How We Found The Internet’s Best Makeup Removers
Here’s our promise: unbiased product rankings that take everything from user reviews to editorial mentions to social buzz into consideration. It’s science, not hearsay, so you can trust that you’re truly getting a list of the best makeup removers money can buy. Ready to make your skincare routine that much easier? Keep scrolling to see which 10 cleansers made the cut.

10 Makeup Removers That Won’t Leave Traces Of Mascara Under Your Eyes

Top 10 Makeup Removers

Lashes may be a minor facial feature, but they have the potential to make a significant impact on your overall look. Like hair, they come in different lengths and curl patterns. Some are long and straight. Others are short and curly. Some are light. Others are dark. No matter what yours look like, <a href="https://www.rankandstyle.com/top-10-list/best-mascara" target="_self">mascara</a> is a go-to for many of us. It adds dimension and color, preventing lashes from playing second fiddle to colorful eyelids or perfectly-drawn arches. Still, whether you swear by just a few swipes of a clean beauty formula or copious amounts of a rich and luxurious one, it can do a number on those tiny hairs, causing fallout or brittleness that can make lashes look limp or even non-existent. Makeup aside, some of us are also born with little eyelashes or navigating health challenges that affect them and want a little help in the growth department. When you consider these all-too-common conundrums, it should hardly surprise you that eyelash growth serums are so popular.
Like hair growth treatments, eyelash growth serums target dryness, weakness, and stalled growth with concentrated ingredients that penetrate the root of each follicle to restore health and foster an environment for those hairs to grow stronger and, in some cases, faster. As with most beauty products, consistency matters, and results may not be instant. But over time, eyelash growth serums help boost the effectiveness of your makeup so much that the occasional makeup-free day won't feel like such a big deal.
How We Found The Best Eyelash Growth Serums
It's easy to overthink such a niche product, so we've found the best eyelash growth serums on the market today. Our list was created with the help of our one-of-a-kind and unbiased algorithm that chooses products by analyzing a broad spectrum of data: editor reviews, expert recommendations, and best-seller lists included. Scroll on to shop the 10 eyelash growth serums that made the cut.

For A Lash Serum That Actually Works, Reviewers Recommend These 10 Product The Most

Top 10 Eyelash Growth Serums

When it comes to makeup, we can probably all agree that <a href="https://www.rankandstyle.com/top-10-list/best-drugstore-mascaras" target="_self">mascara</a> is a crucial product in anyone's collection. Whether it's someone who prefers an au naturale vibe or someone with a 30-step glam routine, chances are mascara is a part of it—and for good reason. It makes the eyes pop, enhances eye shape, and can create a myriad of effects depending on the look you're going for—like you just got extensions, like you're wearing falsies, like you were born with naturally long and <a href="https://www.rankandstyle.com/top-10-list/best-waterproof-mascaras" target="_self">fluttery lashes</a>.
That said, there are tons of options out there, and it can take a lot of trial, error, and wasted tubes of mascaras to find the perfect one for you. Luckily, that's exactly the kind of thing we're here to help with. We searched the web high and low to find the absolute best mascaras out there for every kind of lash and desired look, from hardworking formulas that add <a href="https://www.rankandstyle.com/top-10-list/best-curling-mascaras" target="_self">mega curl</a> and volume to subtler options that provide a subtle lift and a little tint. No matter what your mascara preferences are, you'll find your new favorite hiding in the list below.
How We Found The Best Mascaras
Instead of handpicking the products that top our lists, we use a data-driven algorithm that ranks them based on things like reviews, best-seller lists, editor recommendations, and more. We took it a step further and tested each of our algorithm-approved mascaras and <a href="https://www.tiktok.com/@rankandstyle/video/7226545330840603950?lang=en" target="_blank">shared the results on TikTok</a>. Click through to see them for yourself! Starting at just $5, scroll on to shop our guide to the 10 best mascaras of 2023.

The Official Ranking Of The Internet's Best Mascaras For Every Lash Type

Top 10 Mascaras

Welcome to Shop The Look, a series where we highlight current trends and the products worth buying to pull them off.
Have you ever wondered which makeup products are actually worth the hype? Products that have garnered thousands of reviews and amassed a cult-like following can sometimes seem too good to be true. Lucky for you, the team of product experts at Rank &amp; Style has done the heavy lifting for you and compiled a list of holiday-ready makeup products that are indeed worth the buy. 
From glitter-packed eyeshadows and liners to bold lipsticks and blushes, this collection will help stock your makeup arsenal with everything you need to create a festive makeup look time and time again. Thanks to the help of our super-secret shopping data, the reviewer-loved roundup below features a range of products women are loving for holiday parties and beyond. Scroll on to shop the full edit, which includes a universally flattering red lipstick from MAC, a 24-karat gold lip gloss from Pat McGrath, and a sparkling liquid eyeshadow you won't believe costs only $6.

16 Festive Beauty Finds For Leveling Up Your Holiday Makeup Looks

Holiday Makeup Must-Haves

There's simply no <a href="https://www.rankandstyle.com/top-10-list/best-cream-eyeshadows" target="_self">eyeshadow</a> color more universally flattering than champagne. After all, who doesn't enjoy a color that calls to mind all the best parties and celebrations? Made up of light gold, magic, and fairy dust (we’re pretty sure), this shimmery neutral shade makes everyone’s eyes pop. Like highlighter for your lids, it adds the perfect hint of glimmer and glam to your makeup look without overpowering the rest
As an eyeshadow, champagne is beautifully versatile. It’s the color that works with all skin tones and during each season. One swipe will leave you with a sheer look perfect for daytime, then layer it for more vibrant vibes in the evening. For an added bonus, champagne eyeshadow can double as a face highlighter in a pinch. Lightly tap it into the corners of your eyes to brighten them up if you didn’t get enough beauty sleep last night and then on the top of your cheekbones to catch that light.
How We Found The Best Champagne Eyeshadows 
The subtly impactful shade illuminates your eyes and accentuates your natural beauty. Since it has so many benefits and uses, champagne eyeshadow should be a staple in every makeup bag. So, if you’re looking to give this color a try, you’re going to love these Top 10 champagne eyeshadows that follow. These are the Internet's absolute favorite editions right now, so you know you're getting the best of the best. Scroll through to discover your new go-to eyeshadow shade.

Every Beauty Bag Needs At Least One Of These Stunning Champagne Eyeshadows

Top 10 Champagne Eyeshadows

“I woke up like this” isn’t just a mantra bestowed onto us by a certain Queen Bey. It’s also a lifestyle. Pulling off an aesthetic that looks as though it requires literally no effort and is somehow still camera-ready does, in fact, require effort. Your outfit—or that thing you “just threw together”—probably combines the comfort of sweatpants, the chicness of a power suit, and the classic vibe of a denim jacket. Your hairstyle—or the “bedhead” you woke up with—is a carefully put-together messy bun or ponytail. And your makeup is probably “no-makeup makeup,” otherwise known as very light coverage, a few layers of mascara, lip balm, and the ultimate secret weapon for convincing everyone that you actually got eight hours of sleep: eye brightener makeup.&nbsp;
It’s not eyeshadow, and it’s not exactly <a href="https://www.rankandstyle.com/top-10-list/best-waterproof-eyeliners" target="_self">eyeliner</a> either, but it deserves the spotlight just the same. Eye brightener is a niche product—a translucent, nude-like powder or pencil that makes your eyes look as if they’re straight out of a makeup ad: bright, wide, and full of dimension. In other words, effortless. Still, you don’t necessarily need concealer or other eye products to reap the benefits of a brightening pencil. Read on for our top tips.
How To Use An Eye Brightening Pencil
Eye brightener should be applied the same way you would an eyeliner: just under or directly onto the lower lash line, depending on your level of <a href="https://www.rankandstyle.com/top-10-list/best-eyeliner-for-sensitive-skin" target="_self">sensitivity</a>. If you want to draw less attention to that area, use a small angled brush to blend out and diffuse the line, which will add more dimension and blend seamlessly into your overall complexion. If your end goal is a bolder makeup look, eye brightener also makes an excellent primer for eyeliner by enhancing the top color. To top it all off, eye brightener can also double as a brow illuminator when you want to lift and define your arches. Simply outline the bottom end of your brow and use a brush to blend it out for a natural-looking highlight.&nbsp;
If you want to add an eye brightener to your routine for the first time, you probably aren’t sure where to start your search. Lucky for you, we’ve gathered the best eye brightener pencils out there, keeping price and user-friendliness at top of mind.
How We Found The Best Eye Brightening Pencils
As always, we compiled this list by consulting our ultra-smart and unbiased algorithm, a proprietary tool that picks products by analyzing a range of data like editor reviews, expert recommendations, and social media buzz. Brighter days are ahead—literally. Keep scrolling for the must-know details on these top-rated pencils.

This Product Is Like An Instant Eye Lift—Here Are The Internet's Favorites

Top 10 Eye Brightening Pencils

Who doesn't love a sweet, dewy beauty look? So anything that adds a little extra glow is a winner in our book. From bronzer to orange blush, there's a plethora of products that help you achieve the radiant face you desire, but it's important not to skip one spot: your eyes. As the windows to the soul, your eyes are essential to pulling your whole look together, so getting eyeshadow correct is key. Luckily, there's one amazing beauty product that can fulfill all of your needs: cream eyeshadows. For those who love smooth, dreamy makeup that's easy to apply, this eyeshadow type is a must. 
Perfect for their versatility and ease, there's nothing better than a cream eyeshadow to create dimension and a beautiful, layered look. All you have to do is dab and blend the product to achieve color-kissed lids. And they're buildable—so if you want a little more drama and glam, just add some glitter. Because they're cream-based, they’re crease-proof, long-lasting, and look a lot more natural on your skin than powder formulas. This is all without even mentioning how portable they are—when you need a touch-up, a cream eyeshadow is super handy.
How We Found The Best Cream Eyeshadows
The eye shadow section in any beauty or drugstore can be overwhelming, especially if you’re not really into makeup. To make it easier, we tapped our unique algorithm and rounded up a list of the 10 best cream eyeshadows on the market. This proprietary tool factors in best-selling buzz, editor recommendations, rave reviews, and more to find the best products on the web, which is why you can feel confident that you're only seeing the products that are really worth buying. Ahead, shop the best cream eyeshadows on the shelves, from drugstore finds to luxury buys to up-and-coming brands.

These User-Friendly Cream Eyeshadows Are Currently Trending On The Internet

Top 10 Cream Eyeshadows

Over the last few years, eyebrows have become the feature to emphasize. Just check out TikTok. From an <a href="https://www.tiktok.com/discover/eyebrow-map-filter?lang=en">eyebrow map filter</a> that's supposed to help you achieve the <a href="https://www.rankandstyle.com/articles/how-to-brows-at-home">best brows for your face shape</a> to countless tutorials on the latest trends, it’s clear that your makeup routine isn’t complete without a great-looking brow. If you’re looking for the best way to get a beautiful brow without a lot of fuss, let us suggest using a top-notch eyebrow pencil. A great brow pencil can help you define your eyebrows and lend an overall polished look to your makeup. Whether you want a natural look for every day or a super pigmented pencil to create a <a href="https://www.rankandstyle.com/top-10-list/best-brow-lamination-kits">dramatic effect</a> for a night out, the market is filled with options. But trying to figure out which product to pick to achieve your brow goals with all these choices can be challenging. Factors to consider when picking a pencil range from different formulas, features, and price points, not to mention trying to decide on a color. Luckily, we’re here for you, and we've rounded up the 10 best eyebrow pencils on the market. So, if you want to know how the best budget brow pencil stands up to a luxury brand’s product or find a waterproof eyebrow pencil you can even swim in, we have all the details. How We Found The Best Eyebrow PencilsOur Top 10 Lists are created using our unique algorithm that factors in things like reviews, best-seller lists, and beauty editor faves. With these unbiased results, you know you’re getting the best product options when you read our rankings. Whether you’re looking to try a brow pencil for the first time or want to add a new tool to your well-stocked makeup bag, the list below has you covered.Next up, check out the 10 <a href="https://www.rankandstyle.com/top-10-list/best-brow-gels">Best Brow Gels</a>. Opening image: @bobbibrown

Plain And Simple, These Are The 10 Best Eyebrow Pencils of 2022

Top 10 Brow Pencils

These days, it seems like new brow trends are popping up left and right—and for good reason. Many of us aren’t exactly in love with the <a href="https://www.rankandstyle.com/articles/how-to-brows-at-home" target="_self">brows</a> we were blessed with. Whether they be a little <a href="https://www.rankandstyle.com/top-10-list/best-brow-gels" target="_self">unruly</a>, overplucked thanks to the '90s, or maybe just more distant cousin-like than twin sister-like, we're constantly on the hunt for new products and techniques to help give us the brows of our dreams. 
Enter: brow lamination. If you haven’t heard of it, allow us to introduce you. It’s essentially a brow perm—perhaps a longer-lasting version of soap brows—that provides a set, uniform shape for an extended amount of time. By lifting and smoothing each brow hair with a special keratin treatment, the process can fill in gaps and create the illusion of major <a href="https://www.rankandstyle.com/top-10-list/best-eyebrow-growth-serums" target="_self">hair growth</a> and fullness—we're talking Cara Delevigne brows in minutes. The best part? Results last for weeks, so you won’t have to repeat the process every morning before rushing out the door. Oh, and unlike microblading, brow lamination doesn't require a single needle near your face.
How We Found The Best Brow Lamination Kits:
The tricky part about laminating your brows at home is finding a kit that's safe, easy to use, and gentle enough for non-professionals—lamination did begin as an in-salon treatment, after all. But that’s where we come in. We searched the web using our data-driven algorithm to find the best brow lamination kits for achieving all of your brow dreams. Our algorithm finds top-rated and highly-reviewed products according to shoppers just like you, so you can feel confident that these products are worth every single penny. Keep scrolling to discover the Top 10 brow lamination kits to try, stat.
Next up, check out the 10 <a href="https://www.rankandstyle.com/top-10-list/best-selling-brow-products" target="_self">Best Brow Products</a>. Opening image: @gladgirl

Get Fuller, Fluffier Brows At Home With Help From The Internet's Favorite Brow Lamination Kits

Top 10 Brow Lamination Kits

Not all mascaras are created equal, and if your lashes are thin or sparse, you're probably well aware of this fact. However, achieving long, perfectly <a href="https://www.rankandstyle.com/top-10-list/best-curling-mascaras">curled lashes</a> with the help of a great mascara is possible, and many of them can actually promote lash growth while you wear them. To show you what we mean, we've rounded up the Top 10 <a href="https://www.rankandstyle.com/top-10-list/best-drugstore-mascaras">mascara</a> formulas that do just that. Keep scrolling to see how they work and shop the best ones. How These Mascaras Promote Lash Growth:Mascaras that promote lash growth prioritize lash health. In other words, they're typically formulated with moisturizing and strengthening ingredients like collagen and lash-building natural waxes. When combined, these formulas can deliver voluminous length and serious strength, even after you've removed your mascara for the day. (Note: we know what you might be thinking here, but it's important to <a href="https://www.rankandstyle.com/top-10-list/best-eye-makeup-removers">remove</a> these formulas before going to bed in order to keep your lashes happy and healthy.)How We Found The Best Mascaras For Thin Lashes:Here at R&amp;S, we take shopping seriously. Whether we're looking for the perfect sundress or a buzzy skincare product, we prefer to get things right the first time. That's why the picks in our Top 10 lists are all vetted by real user reviews, best-seller lists, and social media buzz—so that you can always shop our recommendations with 100% confidence. Ahead, discover the best mascaras for adding length and volume to sparse or thin lashes.Next up, check out the 10 <a href="https://www.rankandstyle.com/top-10-list/best-waterproof-mascaras">Best Waterproof Mascaras</a>. Opening image: sephora.com

Get Longer, Fuller Lashes With The Help Of These Amplifying Mascaras

Top 10 Mascaras For Thin Lashes

If you're lucky enough to have made it to beauty TikTok, chances are you haven't been able to take a single scroll through the social platform without seeing someone swipe on a bold line of powder eyeliner. Also referred to as "cake eyeliner" or "water-activated eyeliner," powder eyeliners are the <a href="https://www.rankandstyle.com/top-10-list/best-eyeliners">eyeliners</a> of the moment, and pencils, pens, and gels seem to be a thing of the past. But like many TikTok trends (we're looking at you, yoga pants), powder eyeliner is actually nothing new. In fact, it's long been a staple in the beauty bags of makeup artists and influencers everywhere, and for good reason. Similar to pressed shadows but usually more pigmented, powder eyeliners are some of the most versatile formulas in the game. Mixed with a bit of water, they turn into creamy liquids that dry down with a stunning matte finish. Used dry, they can serve up a soft, smudged look or a more sultry smoky eye. To top it all off, they usually work well as <a href="https://www.rankandstyle.com/top-10-list/best-eyeshadow-palettes-for-fall">eyeshadows</a> and brow definers too.Whether you're looking to try out the trend or have long been a powder-liner devotee, take a look at the list below. We're bringing you a roundup of the absolute best powder eyeliners you can get your hands on, from $6 drugstore duos to splurgy compacts destined to become daily essentials.How We Found The Best Powder EyelinersHere at Rank &amp; Style, we don't mess around when it comes to product recommendations. In fact, we use a data-driven algorithm that factors in things like best-seller lists, editorial mentions, and rave reviews to ensure that everything we recommend truly is the best of the best. Scroll on to see the 10 powder eyeliners that made the cut.Next up, check out the 10 <a href="https://www.rankandstyle.com/top-10-list/best-glitter-eyeshadows">Best Glitter Eyeshadows</a>.&nbsp;Opening image: @lauramercier

This Eyeliner Formula Is Trending—Here Are The Internet's Top Picks Worth Adding To Your Cart

Top 10 Powder Eyeliners

Our <a href="https://www.rankandstyle.com/top-10-list">Top 10 Lists</a> help shoppers quickly and easily find what they need. Using an intense review and approval process (which you can learn more about <a href="https://www.rankandstyle.com/about ">here</a>), we break down the best products according to what consumers most commonly search for and want.Glamorous, luxurious false lashes have always been an elegant and alluring <a href="https://www.rankandstyle.com/top-10-list/best-red-lipsticks-for-fall">beauty staple</a>. Have your eye on trying some out? Allow us to be of service with our Top 10 sets of easy-to-use false eyelashes. We know getting eyelash extensions applied at the salon is all the rage, but when you don’t want to make the commitment or spend the cash, any of these falsies will give you the (temporary) look you want.&nbsp;It’s December, which means the holiday season is now. Could your <a href="https://www.rankandstyle.com/top-10-list/best-splurge-worthy-party-tops">party look</a> benefit from some plumped-up peepers? If so, you’re in the right place. Ahead, we've rounded up a list of the 10 best false eyelash sets in the game, all of which are easy to apply and won't irritate your eyes.How We Found The Best False EyelashesIf you’ve visited our site before, you know that we take our Top 10 lists pretty seriously. In fact, we use a data-backed approach to find the best products on the internet that factors in reviews, best-seller lists, editor recommendations, social buzz, and more. Curious to see which false lashes passed the test? Keep scrolling to discover the Top 10.Next up, check out the 10 <a href="https://www.rankandstyle.com/top-10-list/best-curling-mascaras">Best Curling Mascaras</a>.&nbsp;Opening image: @houseoflashes

We Found 10 Easy-To-Use False Lashes That Won’t Irritate Your Eyes

Top 10 False Eyelashes

Our <a href="https://www.rankandstyle.com/top-10-list">Top 10 Lists</a> help shoppers quickly and easily find what they need. Using an intense review and approval process (which you can learn more about <a href="https://www.rankandstyle.com/about">here</a>), we break down the best styles according to what consumers most commonly search for and want.The holidays are arguably the best time of year for the beauty-obsessed because, among other things (read: jaw-dropping <a href="https://www.rankandstyle.com/top-10-list/best-beauty-gift-sets">beauty gift sets</a> and an endless excuse to wear <a href="https://www.rankandstyle.com/top-10-list/best-long-lasting-lipsticks">red lipstick</a>), it's the one time of year we can go as wild as we want with glitter eyeshadow, and it won't come off as too costumey, kitschy, or cheap. With that in mind, we're ringing in the season of all things sparkly with an algorithm-approved list of the best glitter eyeshadows on the shelves. Whether you want an easy-to-apply cream, a dusting of shimmering powder, or a super opaque, prismatic finish, the list ahead has a top-ranked glitter eyeshadow for every beauty mood and budget.How We Found The Best Glitter EyeshadowsTo round up this list, we turned to the help of our data-driven algorithm. This unique tool factors in best-selling buzz, editor recommendations, rave reviews, and more to find and rank the best products on the internet. The 10 shimmering shades below will serve you well from holiday soirées to girlfriend gift swaps, and don't worry—we threw in some subtle options for everyday wear as well. From the celeb-favorite Stila find that will never crease to a long-wearing formula that's sure to last through every tear induced by your favorite Hallmark holiday movie, keep scrolling to shop the best glitter eyeshadows money can buy.&nbsp;Next up, check out the 10 <a href="https://www.rankandstyle.com/top-10-list/best-holiday-nails">Best Holiday Nail Colors</a>.&nbsp;Opening image: glossier.com

Glitter Eyeshadow Season Is Here—These Are The Best Formulas You Can Buy

Top 10 Glitter Eyeshadows

Our&nbsp;<a href="https://www.rankandstyle.com/top-10-list">Top 10 Lists</a>&nbsp;help shoppers quickly and easily find what they need. Using an intense review and approval process (which you can learn more about&nbsp;<a href="https://www.rankandstyle.com/about ">here</a>), we break down the best styles according to what consumers most commonly search for and want.It turns out it isn't just the right makeup that will make your eyes look bright and aglow. In fact, a case could be made that it really comes down to your eye makeup remover. After all, the eye area is the most delicate, tender part of your face, so leaving behind traces of stubborn <a href="https://www.rankandstyle.com/top-10-list/best-mascaras-2016">mascara</a> and harsh tugging could be doing more damage than you know. Start treating your under-eye skin with the respect it deserves by adding one of our Top 10 eye makeup removers to your <a href="https://www.rankandstyle.com/top-10-list/best-new-night-creams">nighttime routine</a>. Made to simultaneously nourish skin as you remove the remains of the day, the following eye makeup removers come backed by our algorithm. From water-like textures to fragrance-free formulas, learn about the top eye makeup removers that reviewers from around the web use and love.&nbsp;Why Shop Our Best Eye Makeup RemoversHere at Rank &amp; Style, we’re all about helping you buy things you love. Our mission is to make your shopping experience as simple as possible, because as much as we love a great return policy, we don’t think you should have to use it. To do this, we use an unbiased algorithm that finds the best products out there by factoring in best-selling buzz, editor recommendations, rave reviews, and more. It’s how we determined the following eye makeup removers are the best on the internet—and how we can confidently say you’ll love them, too.Did you enjoy our 10 Best Eye Makeup Removers? Then we think you’ll really enjoy our 10 <a href="https://www.rankandstyle.com/top-10-list/best-dark-spot-remover">Best Dark Spot Removers</a>.&nbsp;Opening image: @lancome

Removing Stubborn Waterproof Eye Makeup Just Got Easier

Top 10 Eye Makeup Removers

Our&nbsp;<a href="https://www.rankandstyle.com/top-10-list">Top 10 Lists</a>&nbsp;help shoppers quickly and easily find what they need. Using an intense review and approval process (which you can learn more about&nbsp;<a href="https://www.rankandstyle.com/about ">here</a>), we break down the best styles according to what consumers most commonly search for and want.There’s no worse way for the makeup gods to put a damper on your day than when your <a href="https://www.rankandstyle.com/browse/beauty/cosmetics-makeup/mascara">mascara</a> runs. Sure, you’ve mastered the eyelash curler prep and you’ve selected a brush that promises to leave your lashes fluttering flawlessly, but a rainy day or even a teary-eyed moment can ruin everything. Heading to a wedding ceremony, a swim workout, or something as simple as enjoying a stint outside during allergy season can be detrimental to your look. And although raccoons have a weirdly cute appeal to them, no one wants to look like a furry burglar because they chose the wrong mascara.Why You Need A Waterproof MascaraSince the arrival of waterproof mascara, beauty junkies over the world have sworn by its trusted security and backed coverage. While the waterproof options allow you to face the world worry-free, many mascaras have garnered an infamous reputation for overstaying their welcome. Removing your mascara should never be a battle, and many waterproof products of the past have become notorious for making lashes too stiff and staying put long after you’ve put away the makeup remover. But don’t fret! You no longer have to sacrifice your lashes for your mascara that won’t budge. Enter a new league of waterproof mascaras that you need in your makeup bag stat.Benefits Of A Waterproof MascaraFor those of you who are still apprehensive about having semi-permanent lashes during your daily grind, let’s explore the beauty benefits of making the switch to waterproof. Thanks to a nifty chemical known as dimethicone copolyol, waterproof mascara literally adheres to lashes while maintaining their smoothness and soft touch. Most waterproof options are silicone based, which is a product also used in shampoos, conditioners, and serums in the beauty aisle. Due to both silicone and dimethicone copolyol being fat based, water doesn’t mix or interfere with its integrity while it's on your lashes. Looks like that ‘oil and water don’t mix’ rule from your elementary science class really sticks!Things To Consider Before Making Your SelectionBefore you dive into this vetted list of waterproof products, it’s important to know the dos and don’ts of the art of application. Thoroughly reading the packaging, having the right kind of remover on hand for your perfect pick, and selecting a mascara with a brush that will help you achieve your dream wink are major protips to remember. If you struggle with eye sensitivities, choose a waterproof mascara that has an ophthalmologist seal of approval. Don’t worry, we got all the hypoallergenic basis covered in this product-packed list.Products And Tools To Pair With Your Waterproof MascaraTo maintain and wonderful wink all day long, it’s best to give your eyelashes a little TLC before you coat them in the good stuff. Make sure your lashes are set to flaunt their flutter with the help of a couple beauty tools every beau or beaut should have in their glamour arsenal. Investing in a quality eyelash curler is the first step. Whether you’re blessed with a naturally fanned fringe or you need a little extra juice to make your lashes stretch the extra mile, keeping a curler on hand is an essential key to blowing them away with every bat. After securing your trusted eyelash curler, locking down a favorite eyelash primer is yet another way to ensure your wink doesn’t falter no matter the weather, occasion, or crazy day that may lie ahead. Setting your lashes using a top quality lash primer is almost just important as finding a go-to waterproof mascara. It provides the perfect assist to guarantee your lashes wows with every passing glance, even in the most humid or downright wet situations. For those who may be new to the beauty game, selecting an eyelash primer is much easier than you think, and we’ve scoured the web to help you find the eyelash primer potion that’s right for you. Check out this list of top eyelash primers to get your lookers in tip-top shape before you swipe on your blackest black or natural dark brown shade of preference.Why You’ll Love Using A Waterproof FormulaWhile the long-lasting wearability of mascara is crucial, the nourishing benefit of your product is just as important. Our list of top waterproof mascaras boasts quality formulas that not only lengthen lashes, but also promote continued growth, softness, and reduced clumping. A major sign of a quality mascara—waterproof or otherwise—is its ability to leave your lashes just as luscious when the<a href="https://www.rankandstyle.com/browse/beauty/cosmetics-makeup"> makeup</a> comes off after a day of slaying. And trust us, these 10 picks certainly fit the bill.Our Method For Finding The Best Waterproof MascarasGive your lashes something to wink about this season with the top waterproof mascaras to have in your makeup bag. From best-selling favorites to drugstore classics, these mascaras are sure to keep your lashes lovely through any weather. This list includes trusted beauty brands like Dior, Maybelline, Lancome, and more that all boast waterproof and smudge-proof wearability. In addition to being a stellar lash lineup, these top waterproof mascaras have been vetted by our patented algorithm and have been gushed about by real beauty lovers who use them every single day. So what are you waiting for? Your new favorite stay-put mascara is just a click away.Love our 10 Best&nbsp;Waterproof Mascaras? Just wait till you see our 10 <a href="https://www.rankandstyle.com/top-10-list/best-eyeshadow-sticks">Best Eyeshadow Sticks</a>!&nbsp;Opening image: @maybelline

Waterproof Mascaras You Can Wear Without Worry Of Smearing Or Flaking

Top 10 Waterproof Mascaras

Our <a href="https://www.rankandstyle.com/top-10-list">Top 10 Lists</a> help shoppers quickly and easily find what they need. Using an intense review and approval process (which you can learn more about <a href="https://www.rankandstyle.com/about">here</a>), we break down the best products according to what consumers most commonly search for and want.If there's one makeup product we can agree almost everyone uses daily, it’s mascara. The beauty bag staple is famous for drawing attention to the eyes by providing instant lift and definition to lashes.&nbsp;However, when it comes to buying mascara, it can be difficult to find a high-quality formula with a more affordable price tag.Luckily, you don’t have to purchase a high-end mascara from a luxury brand to achieve your lash goals. There are <a href="https://www.rankandstyle.com/browse/beauty/cosmetics-makeup/mascara">numerous types of mascaras </a>that you can find at any drugstore or pharmacy—and we’ve used our unique, data-driven algorithm to determine the best ones to purchase. Ahead, you'll find tried-and-true classics and some new and exciting finds. Most importantly, these mascaras are all under $10—so you can be sure to find something that works with your budget. Whether you’re looking for a big <a href="https://www.rankandstyle.com/top-10-list/best-volumizing-mascaras-redirect">volume boost</a> or simply <a href="https://www.rankandstyle.com/top-10-list/best-drugstore-waterproof-mascaras">something waterproof</a>, we’ve got you covered with our roundup of the best drugstore mascaras for bold and beautiful lashes below.And, we didn't just stop there. In true Rank &amp; Style manner, we made sure to provide you with all the information you need when it comes to making a confident purchase decision. Read on to discover the major differences between high-end and drugstore formulas as well as shop and choose the right drugstore mascara for your lashes. High-End Mascara vs. Drugstore MascaraIt’s the eternal question: is luxury makeup worth the price tag, or is it comparable to <a href="https://www.rankandstyle.com/browse/beauty/drugstore">drugstore products</a>? It all depends on what you aim to get out of your mascara, as well as what you’re willing and able to spend. If you're on a tighter budget, it’s probably best to stick with a more affordable product. If you’re new to makeup, it may be better to practice and experiment with something less costly; that way, you can build your skills and learn your preferences before splurging on a luxury product. However, if you have the budget for it, are trying to achieve a specific look, or are a mascara master, it may be worth your while to indulge in something from a luxury beauty brand. Furthermore, there may be some quality differences between affordable and luxury mascaras. <a href="https://www.huffpost.com/entry/luxury-mascara-vs-drugstore-mascara_n_5be1b002e4b09d43e3233569">Cosmetic chemist Ni’Kita Wilson</a> notes that luxury brands can use “high-end ingredients that drugstore mascaras cannot afford.” This can result in a better designed-brush or higher-quality formula that makes a luxury mascara a worthy investment. However, Wilson also warns that “this may not be the case across all luxury brands,” and that drugstore mascaras can also be highly effective.Is Expensive Mascara Worth It?A luxury mascara isn’t always worth the price tag. A product may be more expensive, but that doesn’t automatically mean it’s better than a more affordable product. Like budget options, there can be a lot of variety in the quality of luxury mascaras. However, there’s no guarantee that a pricier product will truly be better. If it is, investing in that mascara may be worth it—but if not, you’ll end up spending more money than you need to.That being said, there’s absolutely nothing wrong with <a href="https://www.rankandstyle.com/top-10-list/best-affordable-luxury-beauty">splurging on luxury beauty products</a>. If you find high-end mascara easier to work with or better for your lashes, then it’s totally worth it! Just know that you don’t have to spend a lot of money on mascara to get bold and beautiful lashes.How To Choose The Right MascaraIn the makeup aisle of your local drugstore, you’ll find dozens of different types of mascara. This selection can be overwhelming if you aren’t fully prepared. Before heading out, consider the following:Learn Your Lashes: First and foremost, you should know what type of eyelashes you have. Are they thin or thick? Straight or curled? Dark or blonde? Short or long? If you know what your lashes are naturally like, you’ll be better equipped to pick something that suits your needs.Find The Right Formula: What type of experience do you want from your mascara? Are you looking for something you can use with your <a href="https://www.rankandstyle.com/top-10-list/best-false-eyelashes">favorite pair of falsies</a>? Is it important that your mascara is <a href="https://www.rankandstyle.com/top-10-list/best-vegan-mascaras">vegan</a> or <a href="https://www.rankandstyle.com/top-10-list/best-natural-mascaras-2017">natural</a>? Do you wear contacts or have <a href="https://www.rankandstyle.com/top-10-list/best-mascaras-for-sensitive-eyes">sensitive eyes</a>? There are special and uniquely-designed formulas for a variety of purposes, so don’t settle for something that doesn’t work for you.Wonder About The Wand: There are a number of different wand shapes to choose from. While that may seem like a marketing gimmick, it can actually affect how the mascara coats your lashes. It’s also important to consider whether your wand shape complements the formula you’ve chosen. With the right combination, you can maximize the effectiveness of your mascara.Contemplate The Color: Mascara comes in all different colors. While a <a href="https://www.rankandstyle.com/top-10-list/best-black-mascaras">classic black mascara</a> will always be in style, you may want to try something new. For something subtle, go for brown, navy, or dark purple mascara. If you feel bold, experiment with a bright or unexpected color, like pink, yellow, or green.Consider Your Collection: Think about what other types of mascara you already have. Is it time for something new or different? Further, consider what kind of eye makeup you plan to use it with. Do you have a <a href="https://www.rankandstyle.com/top-10-list/best-drugstore-eyeshadow-palettes">new eyeshadow palette</a> to play with, or will you be pairing this mascara with <a href="https://www.rankandstyle.com/top-10-list/best-drugstore-eyeliner">your favorite eyeliner</a> for everyday use? If you know how you plan to use it with your other products, it’ll be much easier to narrow things down.It can take time and patience to pick the perfect mascara—especially when price is of the utmost importance. If you aren’t sure where to start, try one of our favorites. Backed by reviews, best-seller lists, editors, beauty gurus, and more, we can pretty much guarantee you that you'll find one that fits within your budget and makes your lashes stand out.&nbsp; Love our 10 Best Drugstore Mascaras&nbsp;list? Then we think you’ll really enjoy our 10 <a href="https://www.rankandstyle.com/top-10-list/best-eyeshadow-sticks">Best Eyeshadow Sticks</a>!&nbsp;Opening image: @lorealparis

The Best Drugstore Mascaras For Bold And Beautiful Lashes

Top 10 Drugstore Mascaras

Our <a href="https://www.rankandstyle.com/top-10-list">Top 10 Lists</a> help shoppers quickly and easily find what they need. Using an intense review and approval process (which you can learn more about <a href="https://www.rankandstyle.com/about">here</a>), we break down the best products according to what consumers most commonly search for and want.Autumn is officially underway, and thanks to our face masks, <a href="https://www.rankandstyle.com/top-10-list/best-eye-brightening-pencils">eye looks</a> are more important than ever these days. Lucky for us, some of the biggest and best brands in the beauty industry have recently released their <a href="https://www.rankandstyle.com/top-10-list/best-cream-eyeshadows">eyeshadow</a> palettes for fall—just in time to bring us the colors we crave this time of year.&nbsp;While we love the shimmery champagnes and vibrant pops of color that accompany our summer looks, fall often calls for a transition to darker and moodier hues, bold mattes, and rich shades of red.Below, we're giving you the lowdown on which buzzy palettes deserve a spot in your beauty bag this season, from warm neutrals and cool chromes to mirror-like metallics and even a palette that combines all of the above (thank you, Natasha Denona).&nbsp;How We Found The Best Fall Eyeshadow PalettesTo round up this list, we turned to the help of our unbiased algorithm. This proprietary tool factors in best-seller lists, beauty editor recommendations, rave reviews, and more to find and rank the best products out there.&nbsp;Scroll on to discover and shop our algorithm-approved edit of the best eyeshadow palettes of the season, all of which will add major fall feels to your beauty looks.Next up, check out the 10 <a href="https://www.rankandstyle.com/top-10-list/best-eyeliners">Best Eyeliners</a>.&nbsp;Opening image: sephora.com

Switch Up Your Eyeshadow Game With One Of These Trending Palettes

Top 10 Fall Eyeshadow Palettes

Our <a href="https://www.rankandstyle.com/top-10-list">Top 10 Lists</a> help shoppers quickly and easily find what they need. Using an intense review and approval process (which you can learn more about <a href="https://www.rankandstyle.com/about">here</a>), we break down the best products according to what consumers most commonly search for and want.Once upon a time, pencil-thin brows were all the rage. But thanks to the recent brow revolution full, thick eyebrows are not only accepted but also heartily encouraged. Unlike the overly tweezed, arched brows of the '90s, today, bodacious, fluffy brows are the norm. However, they don't come naturally to all of us, nor are they universally flattering. Luckily, the makeup industry has developed enough products to ensure that brows of every shape and size look their best—needless to say, we've come a long way from basic brow pencils and clear mascara and the world of eyebrow makeup can actually be quite an intimidating one. But fret not, we're here to give you the 411 on all things brows. Whether you wear your hairs wild and unruly, rock Insta-worthy arches, or prefer to keep things looking au naturel, when it comes to beauty, it's crucial to crowdsource. And here at Rank &amp; Style—we highly value the court of public opinion when it comes to a facial feature as important as brows. From products that will actually whip stubborn brow strands into place or transform your look completely, ahead, we've got pencils, gels, pomades, and more, all backed and approved by our data-driven algorithm.&nbsp;How We Found The Best Eyebrow Products&nbsp;Whether your brows are crawling their way towards a comeback after an overplucking incident, a microblading procedure is on your wishlist but not in your budget, or you're blessed with naturally thick brows, we've got a product for you. Here at Rank &amp; Style, nothing holds more weight in our selections than honest opinions—think real user reviews, editorial mentions, social media buzz. Which is why our data-driven algorithm factors in all of the above and acts as a leading force behind every selection. From trusted makeup authorities like KVD, Glossier, Anastasia Beverly Hills, and more, below, we break down the very best eyebrow makeup and why that product may be right for your brows. Keep scrolling to shop our picks for the best eyebrow products of 2021 the world wide web has to offer.&nbsp;Up next, check out the 10 <a href="https://www.rankandstyle.com/top-10-list/best-lip-plumpers-2016">Best Lip Plumpers And Lip Plumping Glosses</a>.&nbsp;Opening image: @anastasiabeverlyhills

The Best Eyebrow Makeup For Filling Your Brow Hairs To Perfection

Top 10 Eyebrow Makeup

Our <a href="https://www.rankandstyle.com/top-10-list">Top 10 Guides</a> help shoppers quickly and easily find what they need. Using an intense review and approval process (which you can learn more about <a href="https://www.rankandstyle.com/about">here</a>), we break down the best products according to what consumers most commonly search for and want.THE 10 BEST SPRING EYESHADOW PALETTES FOR SERVING UP KILLER ABOVE-THE-MASK MAKEUP LOOKSOver the past year, it's safe to say our face masks have really stolen the thunder from our makeup looks. Without ample opportunity to show off our bold <a href="https://www.rankandstyle.com/top-10-list/best-lip-glosses-2013">lip colors</a> and on-trend faux freckles, we began looking for new ways to create stunning makeup looks that will still stand out. Our favorite method? A bold eye. This is why we're ever so grateful that spring has officially sprung, because it means we can dive headfirst into the brightest and boldest shades our hearts desire. With that, we embarked on a search for the season's most popular eyeshadow palettes as soon as the clock struck midnight on the first day of spring, and we're happy to report that the results did not disappoint. From splurge-worthy palettes by Natasha Denona to shimmery shades you won't believe are from the <a href="https://www.rankandstyle.com/top-10-list/best-drugstore-mascaras">drugstore</a>, we've rounded up an edit of the dreamiest spring eyeshadow palettes out there right now.Our Method For Finding The Best Spring Eyeshadow PalettesAhead, we've got the scoop on 10 top-rated palettes with a selection of colors, textures, and finishes perfect for welcoming the warm weather. Best of all? They're all approved by our data-driven algorithm that factors in rave reviews, best-seller lists, and social media buzz, which means you can shop them with complete confidence. The palettes below are incredibly versatile and feature everything from gorgeous neutrals to playful pastels and brights, so there's something for every beauty buff on this list. Keep scrolling to shop the Top 10 spring eyeshadow palettes for every occasion, budget, and look.Next up, check out our 10 <a href="https://www.rankandstyle.com/top-10-list/best-lip-cheek-sticks">Best Lip and Cheek Sticks</a> to complete that fresh-faced look.&nbsp;Opening image: <a href="https://www.instagram.com/morphebrushes/">@morphebrushes</a>

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Brand We Love: Grande Cosmetics