Top 10 Products At Ulta

Let This List Inform You On What To Buy Next From Everyone's Go-To Beauty Retailer

Let This List Inform You On What To Buy Next From Everyone's Go-To Beauty Retailer

Our Top 10 Guides help shoppers quickly and easily find what they need. Using an intense review and approval process (which you can learn more about here), we break down the best styles according to what consumers most commonly search for and want.


Here at Rank & Style, our readers' opinions are as good as gold, which is exactly why we incorporate user reviews and best-selling buzz into our ranking process. It's the only way to truly find the best of the best—no personal opinions here. This time around, we used the data to figure out which beauty products from Ulta reign supreme, because—if you're anything like us—you're probably insanely overwhelmed with the retailer's massive inventory of luxury and drugstore beauty buys. Ahead, we're breaking down the Top 10 products Ulta has to offer, all of which have been tried and tested by shoppers just like you.

How We Found The Best Buys At Ulta

To round up our Top 10 lists, we use a unique algorithm that factors in best-seller lists, countless reviews, editorial mentions, and more. What does this mean for you? You're only left with the best of the best. From do-it-all makeup products to a $6 serum that'll transform your skin, keep scrolling for a definitive list of the best products you can buy at Ulta right now.

Next up, shop our 10 Best Amazon Beauty Favorites. Opening image: @ulta

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March 11, 2021

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Top 10 Lists serve as unbiased shopping guides to the most trusted product recommendations on the internet. Products are scored and ranked using an algorithm backed by data consumers find most valuable when making a purchase. We are reader-supported and may earn a commission when you shop through our links.

The Rankings

Grande Cosmetics GrandeLASH-MD Lash Enhancing Serum
Rank & Style Approved


Grande Cosmetics GrandeLASH-MD Lash Enhancing Serum


WHAT IT DOES: Using an infusion of vitamins, peptides, and amino acids, this serum promotes the appearance of longer and thicker lashes in four to six weeks and shows full improvement after three months of regular use. Sign us up.

THINGS TO KNOW: This product is safe for those with contact lenses and lash extensions.

It Cosmetics CC+ Cream with SPF 50+


WHY YOU NEED IT: This power-packed cream goes way beyond color correcting—it also serves as a full-coverage foundation, anti-aging serum, and mineral sunscreen. Your skincare routine is about to thank you big time.

FROM THE EXPERTS: In a clinical study, 85% of participants saw reduced wrinkles after just 10 days of use.

Anastasia Beverly Hills Brow Wiz


WHAT IT DOES: This expert-approved pencil has a fine tip that allows for precise strokes to mimic the look of hair for fuller, natural-looking brows.

LOVED FOR: This pencil is retractable, so you'll never have to dig for your messy sharpener again.

CeraVe Renewing SA Cleanser


WHO IT'S FOR: If you struggle with sensitive or acne-prone skin, reach for this dermatologist-approved cleanser. Formulated with salicylic acid, it gently exfoliates, softens, and smooths the skin without disrupting its protective barrier. Bonus: you can use it on your bod and your face.

USERS SAID: "I adore this facial cleanser, and I will never be going back. It's the only thing that has gotten rid of the small bumps on my forehead that I've had for years. My skin is smooth and clear and soft."

NYX Professional Makeup Butter Gloss


WHY YOU NEED IT: In addition to helping you create the perfect high-gloss pout, this fan-favorite product also helps to soften and condition the lips with its nourishing ingredients.

THINGS TO KNOW: This product is PETA certified.

Maybelline Lash Sensational Sky High Waterproof Mascara


WHAT IT DOES: Using an exclusive brush that bends, this mascara volumizes and extends the length of every lash from root to tip. The end result is long, full lashes that never get weighed down.

THINGS TO KNOW: This mascara is suitable for those with sensitive eyes and for contact lens wearers. 

The Ordinary Hyaluronic Acid 2% + B5


WHO IT'S FOR: Dry skin got you down? This buzzy serum (which rings up under $7 btw) is ideal for replenishing lost moisture and maintaining healthy-looking skin with enhanced barrier support.

USERS SAID: "This has great hydration! I've been looking for a product to add to my routine that plays well with my toner and moisturizer without pilling. I use it in the morning, and it definitely helps with my flakiness in my eyebrows and forehead."

Tarte Shape Tape Concealer


WHY YOU NEED IT: This isn't your average concealer. Apply it to your eyelids as a primer, or use it to blur and smooth fine lines and dark circles. For lighter coverage and added hydration, mix Shape Tape with a moisturizer. Whatever you choose, your makeup will be flawless.

THINGS TO KNOW: This product is hypoallergenic and dermatologist tested.

The Ordinary Aha 30% + Bha 2% Peeling Solution


WHAT IT DOES: This peeling solution delivers deep exfoliation to help fight pore congestion, improve skin radiance, and smooth texture with every application. 

USERS SAID: "I've used this mask a few times now, and I'm very impressed. After just one use, my skin felt smoother than it has in years. My skin looked brighter, visibly softer, and more even."

The Ordinary Niacinamide 10% + Zinc 1%


WHY YOU NEED IT: This cult-favorite serum fights off congestion and brightens the complexion for under $6. Do your skin a favor and click that buy button.

RAVE REVIEW: "I absolutely LOVE this product! It is truly a GEM! For the price and the magic this does, it's amazing. My main goal is to reduce acne and the acne scars that I've had for a really long time, and this has been doing great. In two days—no lie—I see a huge difference in my scars. I am excited to see what more it does!"

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